Manager, Global Marketing Communications Strategy & Transformation

Overview

Lead global marketing communications transformation and digital integration

Requirements

• salesforce
• adobe cloud
• google analytics
• mba
• digital transformation
• change management

What You Bring

-Global Perspective: Cultural sensitivity and ability to work effectively across diverse international markets and teams -Cross-Functional Leadership: Exceptional ability to lead change initiatives across diverse functions, geographies, and organizational levels -Digital Transformation Leadership: Deep expertise in leading enterprise-wide digital transformation initiatives with measurable business impact -At least 10 years in management roles leading large-scale digital transformation initiatives -Communication Excellence: Outstanding written and verbal communication skills with ability to explain complex technical concepts to diverse audiences -Executive Presence: Comfort and credibility working with C-suite executives and senior leadership across global operations -Technology Integration: Experience integrating marketing technologies with enterprise systems, ensuring data governance and compliance -Bachelor’s degree in Marketing, Communications, Business Administration, or related field; MBA or advanced degree preferred -Marketing Technology: Advanced knowledge of Martech ecosystems, including Salesforce, Adobe Marketing Cloud, Google Analytics 4, Microsoft Copilot 365, and AI-powered marketing solutions -Analytics & Performance: Strong analytical capabilities with experience in marketing ROI measurement, attribution modeling, and performance optimization -Change Management: Proven expertise in organizational change management, stakeholder engagement, and transformation communication -Minimum 15 years of progressive experience in marketing and communications leadership, with significant focus on digital transformation and organizational change -Global Operations: Experience with marketing and communication challenges in multinational manufacturing organizations -Digital Marketing Evolution: Deep understanding of digital marketing trends, emerging technologies, and future-forward communication methodologies -Industrial Marketing: Understanding of complex B2B industrial marketing challenges, dealer networks, and multi-stakeholder decision processes -Innovation Mindset: Track record of identifying and implementing cutting-edge technologies and methodologies -Performance Marketing: Understanding of both paid and earned media performance measurement and optimization -Proven track record in B2B industrial, manufacturing, or technology companies with global operations -Demonstrated success implementing marketing technology solutions and driving organizational change -Strategic Vision: Ability to develop long-term transformation strategies that align with business objectives and market evolution

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Benefits

-Fertility & Family building support -Employee Assistance Programs -Tuition reimbursement -Flexible work arrangements -Charitable contribution matching and Volunteer Time Off -Adoption assistance -Savings & Retirement benefits -Parental leave

About Cnh

-The company lists on the NYSE and serves global markets with iconic brands like Case IH and New Holland. -It designs and produces tractors, harvesters, backhoes and heavy equipment for agriculture and construction. -Typical projects include supplying integrated machine fleets, digital solutions, financing and aftermarket services. -A standout fact: in 2022 it spun off its Iveco commercial‑vehicle arm, refocusing on core farm and construction machinery.

Sector Specialisms