Senior Product Marketing Manager - Buyer Insights & Field Content (UK Market)

Overview

Drive buyer insights, messaging & enablement for UK SaaS products

Key Responsibilities

• battlecards
• messaging
• go-to-market
• icp refinement
• sales collateral
• competitive intelligence

Tasks

-Partner across the Marketing team to support high-impact campaigns, events, and localized materials — aligning content with buyer needs across regions and verticals. -Incorporate competitive intelligence and win-loss insights into field-ready assets such as battlecards and objection-handling guides, and deliver regular readouts on win/loss drivers. -Own the development of core messaging, value propositions, and differentiated narratives across verticals and buyer segments, with a focus on mid-market and enterprise audiences. -Collaborate with Sales Leadership and the Enablement team to develop sales presentations, collateral, targeting frameworks, qualification criteria, battlecards, and objection-handling guides. -Support go-to-market planning for new capabilities, add-ons, and services by contributing to field-facing deliverables. -Collaborate on efforts to expand ClockShark’s UK presence by identifying UK-specific use cases, verticals, ICP nuances, and messaging differences based on its early UK traction and U.S. market success. -Collaborate to define solution differentiation between BigChange and Simpro-UK — helping to define best-fit scenarios and sharpen sales strategy for each offering. -Collaborate with Sales, Product Management, Customer Success, Enablement, and the greater Marketing team to uncover and validate critical buyer insights across the UK and other relevant European markets. -Collaborate across the Marketing team to review and refine how core messaging is applied across internal and external content — including ABM campaigns, website copy, trade show materials, and Partner collateral. -Refine ideal customer profiles (ICPs), buyer personas, and customer archetypes — along with related messaging, targeting, and sales tools — using insights from customer interviews, win-loss analysis, competitive research, market trends, analyst input, product usage data, and internal subject matter experts.

Requirements

• 7+ years
• b2b saas
• product marketing
• ai writing
• competitive intel
• degree

What You Bring

-Comfort operating in a fast-paced environment with multiple concurrent projects. -Strong cross-functional collaborator with experience aligning stakeholders across departments and time zones. -Experience balancing global messaging consistency with regional market nuance. -Proven success developing buyer personas, messaging frameworks, and enablement content that drive measurable outcomes. -Experience in the Trade and Field Service Management space – including verticals like plumbing, HVAC, electrical, waste management, building maintenance, hire companies, and grounds maintenance. -7+ years of product marketing experience in B2B SaaS, ideally within multi-region or global organisations. -Highly organized, with a proactive, self-directed work style and strong sense of ownership. -UK-based candidate required. Remote-first role with occasional in-person collaboration expected, including occasional visits to our Leeds and Reading office. -Familiarity with selling to mid-market or enterprise buyers. -Excellent communication and storytelling skills — able to distill complex inputs into clear, audience-ready narratives. -Agile mindset with a continuous improvement approach to product marketing. -Degree in marketing, business, or a related field -Familiar with tools such as AI-powered writing assistants, competitive intelligence platforms, and sales enablement systems.

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Benefits

-Employee Assistance Programme (24/7 confidential support on relationships, bereavement, finances) -Home Office Allowance -Private Health Insurance -Talent Referral Programme – get rewarded for referring a friend to join our team! -Flexible working environment -Company pension scheme, with 5% employer contribution -Generous Parental Leave Program -A generous annual leave entitlement plus a personal leave entitlement -Opportunities for career progression and development -Paid Volunteer Leave Days -Happy hours and office games -Life Insurance -Casual dress and relaxed office environment -Diverse training & internal networking opportunities across all of our product lines -Home & Tech Scheme, a salary sacrifice to treat yourself to some new tech -Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' time! -A discounts and cash back scheme -Public Holiday Exchange Scheme -Cyclescheme, a salary sacrifice to treat yourself to a bike & equipment

About Simpro Software

-Its cloud-based system handles quoting, scheduling, inventory, invoicing, and field communication for trade businesses. -Operating globally with offices across Australia, New Zealand, UK, and US. -Trusted by clients for projects in electrical, plumbing, HVAC, security, and fire protection industries, from small contractors to large enterprises. -Known for tight office-to-field connectivity, IoT integration, and mobile tools that transform how trade work is managed. -Its standout acquisitions and rapid international growth underline a company that’s both purpose-built and ambitious.

Sector Specialisms