Marketing Automation & Content Specialist

Overview

Execute global B2B marketing automation campaigns using Pardot, Salesforce, Adobe and related tools.

Key Responsibilities

• automation ops
• campaign governance
• pardot campaigns
• content creation
• analytics enablement
• platform integration

Tasks

-Support the operationalization of new marketing automation features and platform improvements across regions. -Maintain campaign and asset governance: ensure naming conventions, templates, tagging, and user journeys are compliant with standards and analytics requirements. -Build and execute global and local integrated marketing campaigns using Pardot and Adobe, aligned with business objectives and local market needs. -Support the creation and deployment of high-quality campaign content: whitepapers, ebooks, webinars, brochures. -Enablement of effective analytics through proper campaign structure and tagging. -Support and adoption by regional/local marketing teams. -Collaborate closely with the analytics lead to ensure tracking and reporting capabilities are correctly enabled (UTMs, scoring rules, campaign logic, etc.). -Ensure contact database segmentation, list hygiene, and alignment with privacy regulations Partner with Salesforce, IT, and Digital Marketing teams to ensure seamless integration between platforms. -Design and deploy global and local campaign assets: emails, landing pages, forms, and engagement programs (nurturing flows, webinar journeys, lead scoring logic). -Provide internal training or onboarding on Pardot and SFDC best practices, if needed. -Support country marketers and product teams with enablement and guidance on how to use and adapt global campaign assets and tools.

Requirements

• pardot
• salesforce
• aem
• html/css
• on24
• bachelor's

What You Bring

-Efficiency and reuse of global assets across campaigns. -Fluency in English is required. Additional languages are a plus. -Highly organized, detail-oriented, and deadline-driven. -Experience collaborating with content producers, designers, and external agencies. -High proficiency in Pardot, Salesforce, and Adobe Experience Manager (AEM). -Engagement and conversion metrics (form fills, downloads, registrations). -Experience working in a multi-country, matrix organization or global B2B company. -Minimum of 5 years of hands-on experience in B2B marketing automation and digital content delivery. -Proven experience in multi-touch campaign orchestration, lead nurturing, scoring, and managing webinars and gated assets. -Desirable: Experience with Photoshop or basic design tools for minor visual adaptations. -Campaign readiness and execution quality (e.g. asset accuracy, flow logic). -Successful completion of a Bachelor’s degree in Marketing, Communications, Business, or related field. -Skilled in designing and optimizing email flows, forms, landing pages, and nurturing tracks. -Collaborative and proactive mindset, with the ability to educate and enable others. -Ability to coordinate across teams and regions, supporting both global and local needs. -Strong knowledge of ON24 or similar webinar platforms. -Comfortable working with HTML/CSS to troubleshoot or customize assets. -Solid understanding of lead funnel logic, B2B customer journeys, and lead scoring frameworks. -Excellent communication, project management, and stakeholder coordination skills.

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About Abb

-A global technology leader with a rich history of innovation. -Focuses on electrification, automation, robotics, and digitalization for global industries. -Delivers solutions to improve productivity, energy efficiency, and sustainability. -A key player in sectors like utilities, transportation, manufacturing, and infrastructure. -Notable projects include electrification of rail networks, automation in factories, and energy-efficient grid solutions. -Continues to lead in integrating cutting-edge technologies, combining the digital and physical worlds.

Sector Specialisms