Sr. Events Technology Manager

Overview

Lead tech-driven event planning, integrating Cvent, Jifflenow, Salesforce, Marketo, Tableau.

Key Responsibilities

• appointment scheduling
• meeting management
• jifflenow

Tasks

-Appointment Scheduling and Meeting Management (Jifflenow); This platform is crucial for ensuring sales and executive meetings are scheduled and tracked efficiently.

Requirements

• tableau
• salesforce
• marketo
• cvent
• jifflenow
• bs degree

What You Bring

-Tableau Expertise (or tools similar to Power BI): -6-8+ years in event marketing and conference management, with extensive experience in technology platforms. -BA/BS degree or higher. -Travel: Up to 30-40% annual travel may be required for on-site event technology support. -Salesforce Mastery (Admin/Power User Level): -Marketo Proficiency (or similar to Eloqua, HubSpot, Pardot): -Experience designing technology strategies that align with business objectives. -Nurturing & Follow-up: Expertise in using event status updates (Registered, Attended, No Show) as triggers for automated Marketo nurturing campaigns and sales alerts. -Jifflenow Proficiency: Deep understanding of the platform's functionality for scheduling one-on-one meetings, managing meeting space logistics, and integrating with the Sales team calendars. -Campaign & Lead Management: Ability to create and manage Salesforce Campaigns, link event registrations to Leads/Contacts, and ensure proper lead scoring and routing post-event. -Proficiency in Cvent, Jifflenow, Captello, AirTable, ContractWorks, and Sendso. -Configuration & Build: Mastery of building complex registration workflows, custom forms, payment processing, and confirmation pages for diverse event types (in-person, virtual, hybrid). -Exceptional skills in cross-functional collaboration, with all levels of the organization and external vendors. -Bi-Directional Integration: Proven experience managing the bi-directional sync between the registration platform (Cvent) and Marketo. -Strong critical thinking, creative mindset, entrepreneurial spirit, and ability to implement innovative ideas effectively. -Data Sourcing: Proficiency in connecting Tableau to event platform APIs or the centralized data warehouse. -Resourceful problem-solver with strong collaboration skills to navigate complex situations. -Data Mapping: Expert knowledge in mapping event data fields (from Cvent/Jifflenow) to corresponding fields in Salesforce to maintain data integrity. -CRM and Marketing Automation Integration (Salesforce & Marketo); This is the core for lead management, attribution, and follow-up. -Ability to build, articulate, and present presentations to various audiences. -Dashboard Development: Ability to design, build, and maintain interactive, high-level event dashboards in Tableau to visualize event performance, budget vs. actuals, lead generation metrics, and ROI, in partnership with the Marketing Ops team. -Experience with AI-powered event tools that will scale event programs: Leads event operations using AI tools to improve planning, efficiency, and execution. Sets the pace for smarter, data-driven events that run smoothly and deliver great attendee experiences. -Data Visualization and Business Intelligence (Tableau); This enables the strategic analysis required of a Tier 1 event program. -Certification: Cvent Certification (e.g., Certified Event Planner) is highly preferred. An expert-level Proficiency in Cvent (or similar platforms like Bizzabo, Splash, Rainfocus, and Swoogo) is required. -Strong analytical and business impact reporting and presentation skills. -Cvent certification is strongly preferred. -Reporting: Ability to work with Salesforce reporting tools to analyze event impact on the sales pipeline and revenue. -Willingness or ability to train events and cross-functional teams on technology platforms. -In-App Design & Branding: Ability to manage event website design, branding, and mobile app content structure. -Advanced Features: Experience with attendee engagement features, session tracking, badging, and API integration capabilities. -Integration with CRM: Specific expertise in integrating Jifflenow with Salesforce to ensure meeting data, attendee engagement, and sales opportunities are automatically logged and attributed.

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About Appfolio

-Founded in 2006 by Klaus Schauser and Jon Walker, AppFolio emerged to simplify property management through centralized cloud software. -Its flagship product, AppFolio Property Manager, integrates accounting, leasing, marketing, maintenance, and reporting into one platform. -In 2012 it acquired MyCase, later divesting it in 2020 to refocus solely on real estate solutions. -AppFolio has expanded via acquisitions like RentLinx, WegoWise and Dynasty Marketplace to enhance listing presence, analytics, and AI capabilities. -Typical customers range from small landlords to large portfolios, covering single-family, multifamily, commercial, student housing, and community associations. -Its Stack™ Marketplace enables seamless third-party integrations tailored to unique workflows. -In 2024 it introduced Realm-X, a generative AI assistant that automates tasks like report generation, messaging, and maintenance coordination. -Known for rapid feature rollout, mobile-first investor tools, and embedded AI, it stands out in real-time property and investment management.

Sector Specialisms