Social Media & Content Lead

Overview

Lead content strategy and social media for Perth Airport across digital and in‑terminal platforms.

Key Responsibilities

• content calendar
• performance analytics
• content production
• social strategy
• trend monitoring
• risk management

Tasks

-Manage the content calendar, ensuring alignment with wider marketing campaigns, seasonal moments, and corporate activity. -Support safety and risk management by ensuring content activities align with digital standards and workplace health and safety frameworks. -Collaborate with internal teams and agency partners to ensure creative ideas are strategically aligned and executed on time. -Monitor, analyse and report on performance metrics to refine strategies and boost engagement, reach and conversion. -Manage, in collaboration with the Digital Producer, the content production workflows, digital content libraries, and ensure consistent adherence to brand guidelines. -Lead and execute Perth Airport’s content strategy across social media, website, and in-terminal digital displays. -Plan and deliver engaging, audience-specific content including short-form video (reels, stories), graphics, and written copy. -Stay ahead of social media and content trends, algorithm changes and emerging digital opportunities.

Requirements

• adobe
• canva
• sitecore
• social media
• copywriting
• 5+ yrs

What You Bring

-Skilled in visual storytelling and copywriting, with a knack for writing sharp, engaging captions that resonate. -Analytical mindset with the ability to extract insights from data and shape content decisions accordingly. -Support with hands-on content capture and editing of short-form video when needed -Confident using Adobe Creative Suite, Canva and content management systems (Sitecore experience highly regarded). -Highly organised and detail-oriented, with excellent time management and the ability to juggle multiple projects. -Tertiary qualifications in Marketing, Communications or a related field, with 5+ years' proven experience in similar position. -Deep knowledge of social media platforms, trends, algorithms and best practices, with hands-on experience capturing and creating content across multiple formats.

People Also Searched For

About Perth Airport

-Spanning 2,105 hectares, it operates 24/7 across four terminals and two runways, with capacity for decades of growth. -It’s a vital FIFO transport link, especially for WA’s resources sector. -The new Airport Central precinct features Australia’s newest rail link, a skybridge and artworks celebrating Noongar culture.

Sector Specialisms