Director, Marketing & Business Development

Overview

Drive revenue by marketing and selling mall assets, media, and programming.

Key Responsibilities

• media relations
• revenue strategy
• program execution
• visual merchandising
• marketing budget
• roi analysis

Tasks

-Maintain effective media relations by fielding media calls and preparing responses -Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property -Flawlessly execute all national and/or regional SBV programs and initiatives at the field level -Coordinate shopping center visual merchandising, signage and advertising programs -Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share -Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI -Responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programming -Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

Requirements

• sales experience
• ba/bs
• marketing
• strategic thinking
• computer skills
• negotiation

What You Bring

-4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting -BA or BS degree with emphasis in sales, marketing, or business -Strong team building and coaching skills -Knowledge of retail management, marketing and advertising and working knowledge of the media industry -Ability to think strategically -Strong organization and coordination skills -Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success -Ability to handle multiple projects simultaneously -Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others

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Benefits

-Some overnight travel required -Flexibility to work varied schedules including weekends and evenings

About Simon Property Group

-Its portfolio spans regional malls, Premium Outlets, The Mills and international joint‑ventures across North America, Europe and Asia. -Typical projects include high‑end mall redevelopments, outlet expansions and mixed‑use transformations integrating retail, dining and entertainment. -The company led bold acquisitions—like Taubman, J.C. Penney and Forever 21—reshaping the retail landscape and rescuing distressed brands. -Specialises in experiential retail, blending shopping with food halls, theaters, EV charging stations and digital amenities. -Notably, its international joint ventures power premium outlet centers in Japan, South Korea and Europe, showcasing global reach.

Sector Specialisms