Manager, Local Performance Marketing

Overview

Drive and execute local performance marketing strategies for franchise owners.

Key Responsibilities

• performance metrics
• marketing plans
• budget management
• channel mix
• coaching calls
• program sales

Tasks

-Monitoring key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives -Developing pre-opening and grand-opening marketing plans, and first- and second-year integrated marketing plan recommendations to deliver break-even targets. -Assisting in execution of local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth. -Building, optimizing and managing budgets -Assisting in strategy and tactical development for local marketing efforts while driving adoption through coaching calls, peer group meetings, webinars, newsletters, and other Neighborly and RPM brand events. -Selling in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan.

Requirements

• excel
• google ads
• ppc
• bachelor's
• 7+ years
• data analysis

What You Bring

-Ability to translate large amounts of raw data into actional insights -Bachelor’s degree in Marketing or related field -Exceptional Excel skills and comfortable working with large amounts of data -7+ years minimum of marketing experience, ideally within a franchise service or retail industry -Deep knowledge of Google Ads, specifically PPC/paid search

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Benefits

-Financial Benefits: Equity and bonus opportunities -Competitive Pay: Commensurate with experience -Neighborly Benefits (flimp.live) -Hybrid working model require. Monday-Wednesday in office, Thursday/Friday from home.

About Neighborly®

-The company rebranded to Neighborly® to reflect its spirit of local service and community focus. -Local teams handle a wide range of home services, including HVAC, plumbing, electrical, landscaping, and handyman work. -The franchise model supports owners with training, marketing tools, and a commitment to quality service. -Major private-equity investment at the franchisee level in 2023 underscores confidence in its decentralized approach. -The acquisition of Lawn Pride expanded its services to include fertilization and weed control. -The company emphasizes a local, community-based approach, with every job performed by experts in the neighborhood.

Sector Specialisms