Digital Initiatives

Overview

Lead digital initiatives focusing on eCommerce, DXP, and emerging tech in Mumbai.

Key Responsibilities

• tech evangelism
• dxp roadmap
• change management
• tech evaluation
• implementation
• adoption programs

Tasks

-Evangelize new digital technologies related to AR/VR, Metaverse, Blockchain, Al/ML use-cases etc. -Managing DXP roadmap for website transformation and experience projects. -Drive change management & adoption programs for new projects & processes enabled through digital. -Evaluation and implementation of upcoming technologies like OOTB eCommerce Market places (e.g. Hybris, Magento) , speech analytics, Martech tools, AR/VR platforms, middleware/ API management tools & SFAs (Sales Field Force Applications)

Requirements

• analytical
• ecommerce
• adobe analytics
• aem

What You Bring

-Possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations. -Should have worked on large scale eCommerce implementations and related integration for both D2C and 3rd party eComm players. -Have solid expertise in campaign and channel analysis and reporting, experience in implementing eComm, Web behavior, Adobe analytics. -Candidate with good knowledge & experience into AEM.

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About Pidilite Industries Limited

-The company began as a bold venture in adhesives and grew into a chemical innovator. -Its iconic Fevicol brand became synonymous with bonding, symbolizing strength through its logo of two elephants. -The company operates through two main business arms—Branded Consumer & Bazaar, and Business‑to‑Business—serving carpenters, painters, industries, and large projects. -Its industrial arm powers sectors like construction chemicals, leather, textiles, pigments, and industrial bonding solutions. -Global expansion includes joint ventures with Italian firms like ICA and Litokol, and acquisitions such as Huntsman India. -With 68 manufacturing units in India and others abroad, the company's portfolio spans adhesives, sealants, waterproofing, pigments, and resins. -Fevicol's legacy extends into popular culture, appearing in Bollywood dialogues and becoming a cultural icon.

Sector Specialisms