Vice President of Sales and Marketing

Overview

Lead sales & marketing for homebuilder, driving growth, team performance, and market expansion.

Key Responsibilities

• recruitment
• market analysis
• crm utilization
• compliance management
• go-to-market
• team coaching

Tasks

We’re seeking a dynamic VP of Sales and Marketing to lead our sales organization and drive growth across all revenue channels. This strategic role combines leadership, coaching, and innovation to align our sales and marketing efforts with the company’s goals and brand identity. You'll be responsible for optimizing team performance, ensuring excellence in the customer experience, and expanding our presence in competitive markets. -Oversee recruitment, onboarding, and continuous training of high-performing sales talent. -Analyze market trends, pricing strategies, customer demographics, and competitive activity to inform strategic decisions. -Align sales strategy with marketing initiatives, product positioning, and overall company objectives. -Set performance goals and conduct regular evaluations to ensure team accountability and growth. -Maintain high standards in sales center staffing, inventory management, CRM utilization, and overall team organization. -Ensure compliance with all company policies, procedures, and industry regulations, including mortgage programs and contract processes. -Represent the company at sales events, trade shows, Realtor functions, and community outreach initiatives. -Partner with cross-functional teams including Marketing, Product Development, Land Acquisition, and Construction to execute go-to-market plans. -Lead, coach, and develop the sales team to achieve consistent sales targets (net of 2+ homes/month) and high customer satisfaction scores (9.0+).

Requirements

• leadership
• mortgage financing
• broker license
• crm
• communication
• flexibility

What You Bring

-Proven leadership experience in sales and marketing within the residential homebuilding industry. -Strong grasp of new home sales techniques and the ability to coach both new and experienced professionals. -Monday to Friday, with availability on weekends as business needs dictate. -Deep understanding of the homebuilding process from land acquisition to closings. -Expertise in mortgage financing programs and buyer qualification processes. -Ability to manage high volumes of work, meet tight deadlines, and adapt to change with minimal supervision. -Standard hours: 8:30 AM – 5:00 PM, with flexibility required for events and peak periods. -Technologically adept with Microsoft Office and CRM tools. -Excellent communication, organizational, and strategic planning skills. -Active Real Estate Broker’s License; ability to serve as Broker-In-Charge.

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Benefits

Work Schedule

About Specialized Recruiting Group - Charlotte, Nc

-With deep roots in Charlotte, NC, the company offers customized staffing solutions tailored to diverse industries. -Their expertise spans a range of fields including industrial, healthcare, engineering, and administrative roles. -The company focuses on helping businesses identify top talent and matching individuals with positions that fit their skills and career goals. -Their recruitment process involves thorough vetting, ensuring both candidates and companies find the perfect match. -The team builds a reputation for delivering high-quality staffing solutions that make a real difference to clients' operations. -The team’s industry knowledge and personalized approach set them apart from standard staffing agencies. -They serve a variety of clients, from startups to large corporations, providing staffing for short-term, long-term, and permanent roles.

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