Senior Manager, Marketing (12-Month Fixed-Term)

Overview

Lead marketing strategy & execution for new rental developments, generating leads and brand growth

Key Responsibilities

• content strategy
• competitive benchmarking
• campaign management
• media planning
• data analysis
• brand development

Tasks

-Provide strategic guidance as a subject matter expert, advising internal stakeholders on local market dynamics, economic indicators, competitive positioning, and demographic insights to inform high-impact decisions and optimize property marketing investments. -Act as a key contributor to Tricon’s brand development, helping to shape and reinforce the company’s identity as a developer, operator, and housing provider of choice through elevated, lifestyle-focused marketing. -Occasionally lift, carry, and move up to 10 pounds. -Develop content and messaging strategy and implementation across all digital platforms and media channels, including website, landing pages, paid media, email, social media, etc. -Conduct and report on competitive benchmarking and competitor marketing audits on a regular basis. -Regularly review competitor marketing and advertising programs to understand community performance and identify and execute on marketing opportunities. -Collaborate closely with the Digital Marketing team to ensure that online presence (website, search, digital ads, etc.) aligns with the strategy and business needs of each property. -Lead the strategic planning and execution of campaigns, programs and strategies that generate qualified leads and traffic for the Canadian multi-family portfolio. -Frequently required to stand and move; use hands to grasp, squeeze, finger, handle, and feel; reach, push, and pull with hands and arms; occasionally required to twist; reach overhead; stoop, kneel, squat, bend, and crouch. -Develop and oversee comprehensive marketing strategies and media plans, stewarding creative development in accordance with Tricon and property brand standards, and report on key metrics in line with reporting timelines. -Translate market intelligence into actionable insights by gathering, analyzing, and interpreting timely and relevant data, ensuring agency partners are equipped with clear, strategic direction to produce effective and on-brand recommendations.

Requirements

• 7+ years
• wordpress
• yardi crm
• rentcafe
• adobe photoshop
• university degree

What You Bring

-7+ years marketing experience with new Class A purpose-built rental lease-ups. -Experienced with media planning/buying, CRM systems, website CMS/WordPress and ESPs. -Aware of the latest technologies and related marketing applications. -Strong presentation skills; persuasive and articulate. -Experienced in MS Office (Excel, PowerPoint, Word, and Outlook), Canva, e-mail marketing software and Adobe Creative Suite (Photoshop) applications. -Analytical and technical marketing background highly desirable. -University or college degree. -Ability to work virtually with team members located outside the Toronto area. -Works well under pressure, displays good organizational skills, and can multitask to meet deadlines. -Knowledge of the real estate industry. -Frequently required to sit, talk, and hear. -Strong attention to detail. -Effective communicator both in written and oral forms with all diverse array of audiences. -Yardi CRM and RentCafe experience. -Vision abilities required by this job include close vision, distance vision, and depth perception.

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About Tricon Residential

-Transformed from Tricon Capital into a major rental housing provider in North America. -Acquired Silver Bay Realty in 2017, building a strong reputation in the housing market. -Operates through a tech-enabled platform, enhancing efficiency and scalability. -Known for developing large-scale build-to-rent communities in Texas and California, expanding its reach. -Maintains a billion-dollar development pipeline in both the U.S. and Canada, driving continued growth.

Sector Specialisms