Director, Sales & Marketing (Healthcare)

Overview

Lead sales and marketing for healthcare products, driving growth and strategy globally.

Key Responsibilities

• campaign management
• market analysis
• sales enablement
• performance metrics
• budget management
• brand management

Tasks

The Director of Sales and Marketing - Healthcare at Mesa Labs is a strategic leadership role responsible for driving commercial success across the company’s healthcare-focused product lines. This individual will lead the development and execution of integrated sales and marketing strategies and tactics to expand market share, accelerate revenue and profitability growth, and strengthen customer engagement. This role oversees global sales channels, marketing strategy and campaigns, key account management, and commercial team development, with a strong emphasis on data-driven decision-making. The ideal candidate brings deep experience in healthcare, particularly hospital and/or dental sales/marketing, a proven track record of commercial leadership, and the ability to inspire high-performing teams in a dynamic, purpose-driven environment. -Marketing Execution: Direct downstream marketing initiatives including campaign development, product positioning, messaging, and promotional activities tailored to hospital and dental markets. -Market Intelligence: Utilize competitive analysis, market trends, and customer insights to inform commercial decisions and refine go-to-market approaches. -Cross-Functional Collaboration: Partner with Product Management, Regulatory, and Operations to ensure successful product launches and sustained market success. -Using computers: Typing and using office equipment. -Team Development: Build, lead, and mentor a high-performing commercial team, fostering a culture of accountability, collaboration, and continuous improvement. -Brand Stewardship: Ensure consistent brand messaging and positioning across all customer touchpoints and marketing channels. -Budget Oversight: Manage commercial budgets, ensuring efficient allocation of resources to maximize impact and return on investment. -Sales Enablement: Equip sales teams with tools, training, and resources to effectively communicate value propositions and close deals. -Performance Management: Establish and monitor KPIs for sales and marketing activities, using data-driven insights to optimize performance through Daily Management. -Noise Levels: The noise level is moderate, with occasional interruptions from phone calls and conversations. Use non-canceling headphones if necessary. -Customer Engagement: Strengthen relationships with key customers, influencers, and stakeholders through targeted engagement strategies, account management, and customer experience programs. -Sales Leadership: Oversee global sales operations, including direct and channel sales teams, ensuring alignment with business objectives and performance targets. -Develop and Execute Commercial Strategy: Lead the creation and implementation of integrated sales and marketing strategies to drive revenue growth, profitability, and market share across healthcare product lines.

Requirements

• salesforce
• marketing automation
• data analytics
• 10+ years
• german
• mba

What You Bring

-Familiarity with CRM systems (Salesforce), marketing automation platforms, and data analytics tools to drive performance and insights. -10-15 years of progressive experience in sales and marketing roles within healthcare (hospital or dental) -German language proficiency (English language fluency required) -Repetitive motions: Frequent use of keyboard and mouse. -Ergonomics: Workstations with desk and adjustable chairs to support good postures. -Minimum 5 years people management experience in lead or leadership roles managing both marketing/product and sales teams -Demonstrated experience building and executing integrated marketing campaigns, both inbound and outbound -Willingness and ability to travel domestically and internationally as needed to support commercial initiatives and team engagement (Approx. 20-25% of time) -Standing or walking: Occasionally for meetings or office tasks. -Consumables sales and marketing experience -Cleaning and/or sterilization product experience -Lifting: Light, less than 10 pounds. -Experience launching new medical devices into US hospitals either through direct or distributor sales/marketing models, including selling through GPO/IDNs -Demonstrated experience managing global sales channels including distributor/channel management -Advanced degree (MS or MBA) in relevant scientific or business discipline -Experience leading tradeshow strategy and execution, including measuring ROI -Experience leading pricing analysis and strategy -Ventilation: Good ventilation to ensure a comfortable working environment, though this can vary depending on the building. -Experience building and developing high-performing sales and marketing teams across multiple geographies -Bachelor's degree in science, engineering, or business -Lighting: Adjustable lighting to reduce eye strain.

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Benefits

At Mesa Labs we offer competitive wages, including potential bonus opportunities, equity awards, commission, and a comprehensive benefits package based on the position. -Annual equity award of $30,000 -Nine (9) paid company holidays per year -Company paid life insurance and AD&D -Eligible for benefits the first day of the month after you start -Annual bonus opportunity of 22% based on company performance (if applicable per hiring authorization) -401(k) plan that provides a 4% Safe Harbor company match on a 4% employee contribution that begins on Day 1 -Eligible employees may receive four (4) weeks paid Care Giver leave after 1 year of service or in accordance with state leave laws -Employee Wellness and Financial Assistance Resources through Cigna and NY Life -Flexible Time Off Policy -Paid sick leave of 48 hours per calendar year -Tiered Medical, Dental and Vision Insurance options, Health savings (HSA), healthcare & dependent care flexible spending (FSA) accounts -Company paid short term and long-term disability (unless covered by a state disability plan)

About Mesa Laboratories, Inc.

-is a global leader in providing high-quality scientific instruments and services. -specializes in solutions for testing and monitoring critical systems. -offers a range of innovative products, from bioprocessing and quality assurance to laboratory testing. -is a trusted partner for pharmaceutical, biotechnology, and healthcare industries. -diverse portfolio includes calibration equipment, biological indicators, and sterilization monitoring. -works on a global scale, supporting industries that rely on precision and compliance with rigorous standards. -has been a pioneer in the development of automated testing and monitoring systems. -has experienced consistent growth, expanding into new international markets with ease. -is particularly known for its leadership in the healthcare and life sciences sectors.

Sector Specialisms

Security Clearance

-mesa labs conducts criminal background checks upon offer acceptance.