Content Creator

Overview

Create and manage SEO-friendly multimedia content for Loom Solar's marketing initiatives.

Key Responsibilities

• seo optimization
• content metrics
• social posting
• multimedia creation
• trend research
• campaign copy

Tasks

-Optimize content using relevant keywords and SEO best practices. -Track content performance metrics (traffic, engagement, conversions) and suggest improvements. -Ensure all content aligns with Loom Solar’s brand voice and messaging. -Collaborate with the design and video teams to create visually appealing multimedia content. -Research industry trends, competitor activities, and audience behavior to guide content strategy. -Manage daily content posting on company social media channels (Facebook, Instagram, YouTube, LinkedIn, Twitter). -Support digital campaigns by developing ad copy, visuals, and landing page content. -Brainstorm and experiment with new content formats (reels, infographics, blogs, case studies, etc.). -Work closely with marketing, design, and product teams to align content with business objectives. -Write compelling scripts for videos, product explainers, and customer testimonials. -Create engaging and SEO-friendly content for blogs, articles, social media posts, product pages, and website updates. -Stay updated on renewable energy trends and create educational content to promote solar awareness. -Develop captions, taglines, and short-form content for YouTube, Instagram, LinkedIn, and other digital channels.

Requirements

• 2-5 yrs
• bachelor's
• seo
• canva
• writing
• digital marketing

What You Bring

-Experience: 2–5 years of professional experience in content writing, digital content creation, or social media management (experience in solar/renewable energy preferred). -Education: Bachelor’s degree in Mass Communication, Journalism, English, Marketing, or a related field. -Certifications (Preferred): Google Content Marketing, HubSpot Content Marketing, SEO Certification. -Quality and consistency of content output. -Ability to manage multiple projects and meet deadlines. -Excellent writing, editing, and proofreading skills in English (Hindi proficiency is a plus). -Basic knowledge of Canva, Photoshop, or video editing tools (preferred). -Strong understanding of SEO, digital marketing, and social media engagement. -Creativity, storytelling ability, and attention to visual details. -Content engagement rate and reach.

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Benefits

-Organic traffic growth from SEO content.

About Loom Solar Pvt. Ltd.

-Their product line spans PV modules, lithium batteries, and inverters with varying capacities. -Achieved several industry firsts, including India’s first 100% monocrystalline panels, bifacial modules, AC module integration, and N-Type TOPCon panels. -Gained global reach with exports to multiple countries and secured notable awards like Red Herring Global and Amazon SMBhav. -It operates two factories and four delivery centers across various locations, supported by a compact in-house R&D team. -Maintains a widespread distribution network with over 10,000 retail touchpoints.

Sector Specialisms