Director, Leasing

Overview

Lead leasing strategy, marketing, and resident experience for multifamily properties.

Key Responsibilities

• client management
• sop development
• resident tracking
• leasing forecasting
• budget tracking
• tech integration

Tasks

-Manage client relationships, including call cadence and coordination for marketing, leasing, and pricing in collaboration with operations -Establish and maintain client specific SOPs -Implement and monitor resident experience and retention tracking, including: -Direct oversight of dedicated Marketing Manager(s), if applicable -Coordinate with Portfolio Managers to track leasing performance and provide proactive forecasting -Marketing budget forecasting and tracking -Conduct frequent property visits (estimated at 40% travel, subject to portfolio performance) across the Southeast, with anticipated national growth -Coordinate Virtual Leasing Concierge programming and management, if applicable -Collaborative oversight of shared Marketing Manager(s), if applicable -Lead marketing audits, including digital presence, ILS listings, and market surveys -Oversee KPI reporting: -Ensure tech stack alignment, integration, and training coordination, including: -Provide people management and leadership:

Requirements

• knock
• eliseai
• digital marketing
• data analysis
• detail-oriented
• portfolio management

What You Bring

-Experience with CRMs, including Knock and EliseAI -Strong understanding of digital marketing and data analysis to inform recommendations -Exceptional attention to detail -Understanding of third-party property management operations -Experience with property management systems such as Entrata, Yardi, and OneSite -Demonstrated creativity in developing content and marketing plans -Proven portfolio management experience

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About Asset Living

-It has transformed into a top-ranked third-party manager across multifamily, student, senior, affordable and build-to-rent sectors. -Typical projects include large-scale apartment communities, student rentals leasing by the bed, affordable housing with HUD oversight, and senior living centers. -It serves a diverse client base—from institutional investors to single-asset owners—without owning properties itself to avoid conflicts of interest. -In 2020, it acquired Poetic Digital to bring creative and tech capabilities in-house, enhancing online resident experiences.

Sector Specialisms