Channel Relations Manager

Overview

Develop and manage content strategy, creation, and vendor relations for landscape products.

Key Responsibilities

• tech stack
• content creation
• seo optimization
• social scheduling
• vendor management
• performance metrics

Tasks

The Channel Relations Manager – Content drives the creation of clear, engaging messaging that makes complex products understandable and appealing to customers. They lead content strategies, collaborate across teams, and manage vendors to deliver high-impact content that supports product launches and marketing efforts. Candidates should be entrepreneurially minded and able to ‘own’ their work to grow landscape sales and market share. -Collaborate closely with subject matter experts (SMEs) to ensure technical accuracy and clarity. -Conduct user research and analyze customer feedback to inform content strategy and messaging decisions. -Manage relationships with external content partners, including writers, designers, video producers, and translators. -Serve as the primary administrator for the marketing tech stack within the Landscape SBU, ensuring content assets are organized, accessible, and properly maintained. -Define clear content goals, KPIs, and performance metrics to measure effectiveness and guide optimization. -Lead content creation for product launches and ongoing campaigns, ensuring messaging remains relevant and engaging over time. -Establish and enforce content standards, style guides, and best practices to ensure quality and coherence. -Plan, create, and schedule product-related content for the Landscape business’s social media channels. -Optimize content for usability, accessibility, and search engine visibility to enhance customer experience and drive conversions. -Conduct regular content audits and gap analyses to identify areas for improvement and innovation. -Tailor product content for social media audiences to drive engagement and brand awareness. -Oversee project timelines, budgets, and deliverables to ensure high-quality output aligned with brand standards and strategic goals. -Monitor content performance and iterate based on analytics, user behavior, and feedback. -Uphold a consistent brand voice and tone across all product-related content. -Develop and maintain a comprehensive content strategy that aligns with business objectives, customer needs, and market trends. -Adapt product content for digital platforms to maximize engagement, SEO performance, and brand visibility. -Translate complex product information into compelling, customer-centric messaging across various formats—web, social media, video, print, and more. -Monitor performance metrics and adjust strategies based on analytics and audience feedback. -Facilitate appropriate response to product-related social media engagement. -Provide detailed creative briefs and constructive feedback to guide vendor’s work and maintain consistency.

Requirements

• hootsuite
• content strategy
• spanish
• mba
• cms
• seo

What You Bring

-Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social). -5+ years of experience in content strategy, preferably in a technical or manufacturing environment. -Understanding of the landscape irrigation market. -Excellent writing, editing, and proofreading skills. -Written and verbal communication skills in Spanish. -Experience working with B2B industrial or manufacturing products. -MBA with an emphasis on marketing is highly desirable. -Experience with content management systems (CMS), SEO tools, and analytics platforms. -Bachelor’s degree in communications, technical writing, marketing, or a related field. -Strong understanding of technical products and the ability to simplify complex concepts. -Ability to manage multiple projects and deadlines in a fast-paced environment. -Experience managing external vendors or creative agencies.

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About Rain Bird Corporation

-Spark a new era in irrigation after inventing the iconic horizontal-action impact sprinkler. -Headquartered in Azusa with global offices and manufacturing in the U.S., Mexico, France, and China. -Patented innovations serve farmland, golf courses, sports arenas, residential landscapes, and commercial developments. -Projects include intelligent golf-course systems in Florida, landscape irrigation plans for Brazil’s stadiums, and eco-city water management in Dubai. -Built the original impact sprinkler honored as a historical engineering landmark and remain a pioneer in dripline, pumps, smart controllers, and timers. -Named after a Native American legend of a rain-bringing bird, inspired by its first sprinkler’s graceful arc.

Sector Specialisms