Senior Marketing Manager – BTR

Overview

Lead integrated marketing to drive occupancy and brand visibility for BTR portfolio.

Key Responsibilities

• strategic partnerships
• budget management
• integrated campaigns
• digital marketing
• crm initiatives
• data insights

Tasks

-Build strategic partnerships with relocation agencies, corporates and local businesses -Assist with managing marketing budgets while contributing to business development and revenue optimisation strategies -Lead marketing for a BTR portfolio with real commercial impact -Partner closely with leasing teams to ensure marketing-qualified leads are effectively converted -Elevate brand visibility and competitive positioning across multiple assets -Lead integrated marketing campaigns that drive qualified enquiries, conversion and occupancy -Develop community engagement and resident experience programs to boost retention -Support content strategy, digital performance marketing and CRM initiatives -Influence strategic decisions through data, insights and performance reporting

Requirements

• digital marketing
• crm automation
• campaign optimization
• property marketing
• marketing degree
• stakeholder management

What You Bring

We are seeking a commercially minded Marketing leader with deep experience driving occupancy, ideally within BTR, property marketing, multifamily, or hospitality/hotels. Someone who thrives in a dynamic environment where growth, innovation, and customer experience are central. -A strong commercial lens with hands-on campaign optimisation skills -Expertise across digital marketing, CRM/automation, and content-led engagement -On-site full-time permanent role with interstate travel -Demonstrated success driving occupancy and revenue growth through marketing campaigns -Genuine development pathways; grow with the BTR platform -Confidence managing agencies, internal and external stakeholders and competing priorities -Significant marketing experience in property or hospitality/hotel environments with previous experience in BTR highly regarded -High autonomy, strategic influence and tangible commercial outcomes -A tertiary qualification in Marketing, Communications or Business -Ability to translate insights into strategy and measurable results -Employer of Choice status with high trust, accountability & recognition culture

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Benefits

-Attractive salary structure negotiable on experience plus an annual bonus scheme -Inclusive and diverse workplace where your ideas and identity are valued

About Capstone

-Founded with a vision to connect the best talent with transformative projects in construction and engineering. -Capstone has developed deep expertise across various sectors, helping clients deliver key infrastructure projects. -The firm has built a strong reputation for its recruitment services within the energy, infrastructure, and building industries. -Capstone's consultants work closely with clients to source highly skilled candidates for both temporary and permanent roles. -The company’s focus on specialized sectors sets it apart, offering a tailored recruitment experience. -Capstone’s global presence allows it to serve clients across multiple regions, understanding local market dynamics.

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