Vice President, Loyalty & Omnichannel Marketing

Overview

Lead and grow Simon+ loyalty program and omnichannel marketing initiatives.

Key Responsibilities

• a/b testing
• feature deployment
• data analysis
• crm management
• audience segmentation
• partner management

Tasks

-Partner with cross functional stakeholders, both internal and external, to execute all aspects of the marketing plan, including creative briefing, digital content, CRM, media planning, field implementation guides, etc. -Collaborate with Simon Digital Development and Operations on platform roadmaps, backlogs, feature deployments, incremental enhancements and issue resolutions. -Leverage data insights to drive member acquisition, engagement and optimize both program and campaign performance. Champion a culture of experimentation by designing and executing A/B tests and pilot initiatives, using results to inform ongoing program and campaign improvements. -Lead collaboration between the Simon and ShopSimon.com teams on all Loyalty and Omnichannel initiatives. -Collaborate with Simon Retailer Marketing to recruit and manage retailer participation. Identify and oversee other partner relationships to enhance program value. -Develop and oversee the implementation of a comprehensive marketing plan to support Simon+ and Simon Search growth and engagement objectives. Establish audience segmentation, lead the development of promotional and channel specific engagement strategies for both national and local level execution, and plan the owned, earned and paid media approach for both initiatives. Ensure alignment across digital and physical channels, including value proposition(s), promotions, and customer touchpoints. -Evolve and build upon the Simon+ and Simon Search value propositions, features, and user experience. Continuously enhance the Simon+ program by introducing innovative engagement mechanics—including gamified experiences, tiered rewards, and new ways to surprise and delight members. -Oversee Simon+ day-to-day operations which include rewards, offers and cash back content, card linking, retailer MIDs, member services and vendor management, as applicable. Maintain program documentation and resolve operational issues swiftly.

Requirements

• 10+ years
• loyalty marketing
• digital strategy
• crm
• bachelor's
• stakeholder management

What You Bring

-10+ years in loyalty marketing, digital strategy and ecommerce. Familiarity with retailer affiliate marketing and card-linked offers a plus. -Excellent communication and stakeholder management abilities. -Customer-first mindset and passion for delivering exceptional experiences. -Ability to travel 25-50% of time depending on home location. -Strong strategic, analytical, and project management skills. -Tech-savvy with experience in digital platforms, data & analytics, CRM, and affiliate marketing. -Bachelor’s degree required. -Proven success in developing and scaling loyalty programs and omnichannel initiatives for high profile brands.

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About Simon Property Group

-Its portfolio spans regional malls, Premium Outlets, The Mills and international joint‑ventures across North America, Europe and Asia. -Typical projects include high‑end mall redevelopments, outlet expansions and mixed‑use transformations integrating retail, dining and entertainment. -The company led bold acquisitions—like Taubman, J.C. Penney and Forever 21—reshaping the retail landscape and rescuing distressed brands. -Specialises in experiential retail, blending shopping with food halls, theaters, EV charging stations and digital amenities. -Notably, its international joint ventures power premium outlet centers in Japan, South Korea and Europe, showcasing global reach.

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