Social Media Manager

Overview

Manage and execute Procore's social media strategy across LinkedIn, Instagram, Facebook, X, and YouTube.

Key Responsibilities

• generative ai
• content calendar
• social listening
• kpi analysis
• video production
• visual design

Tasks

-Utilize generative AI to create new efficiencies and optimize social media processes and workflows. -Maintain the @ProcoreTech social media content calendar, coordinating with broader marketing campaigns, product launches, and company announcements. -Monitor industry conversations and social trends within the construction and AEC community to inform content strategy and engagement. -Analyze social media KPIs, producing comprehensive weekly performance reports that translate raw data into clear, actionable insights and strategic recommendations. -Produce social-first video content, including ideation, self-filming, conducting on-camera stakeholder interviews, and editing. -Execute the daily scheduling, publishing, and comment strategy for all organic content on LinkedIn, Instagram, Facebook, X, and YouTube using Sprout Social. -Create supporting visual content such as carousels, video cover images, and other necessary assets using tools like Canva.

Requirements

• sprout social
• premiere pro
• canva
• google suite
• generative ai
• aec

What You Bring

-2+ years of experience managing social media strategy and execution for a business, preferably in an architecture, engineering, construction (AEC), B2B, or SaaS environment. -Proven analytical skillset with a track record of using data to drive decisions; strong proficiency in social media management platforms like Sprout Social. -Demonstrated expertise in social-first content creation, including iPhone filming, editing (CapCut/Premiere Pro), and graphic design (Canva/Photoshop). -Proficiency with Google Suite (Docs, Sheets, Slides) and Slack for internal collaboration. -Craft compelling, audience-insider social media copy for all posts, aligning with Procore's brand voice and B2B messaging. -A "chronically online" aptitude for what’s trending, with a constant pulse on digital trends, platform changes, and competitor activity. -Demonstrated working knowledge and curiosity for utilizing generative AI models (e.g., Gemini) for marketing applications and workflow optimization. -Prior experience working within or extensively marketing to the Architecture, Engineering, and Construction (AEC) industry preferred -Exceptional written and verbal communication skills, including public-facing confidence for occasional on-camera roles and clear stakeholder management.

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About Procore Technologies

-The company developed a cloud-based software platform designed to streamline collaboration between stakeholders in the construction industry. -Procore’s platform includes tools for project planning, financial management, quality and safety, and field communication. -The platform’s real-time data updates and mobile accessibility are essential for keeping projects on track, improving efficiency, and reducing costs. -Notable clients include large construction firms and contractors that manage complex and multi-million dollar projects. -Procore continues to innovate in the construction tech space, regularly releasing new features and integrations to enhance project management and workflows.

Sector Specialisms

Security Clearance

-background checks are required; criminal history may affect eligibility for the role.