Carrier
Innovative leader in building solutions, delivering energy-efficient technologies for comfort and sustainability.
Commercial Real Estate Vertical Market Manager
Lead CRE vertical strategy, go‑to‑market and growth for Carrier in NA
Job Highlights
About the Role
• Define and execute the Commercial Real Estate vertical strategy and go‑to‑market framework. • Craft differentiated CRE value propositions aligned with customer objectives and Carrier systems. • Conduct market analysis using 10‑K filings, earnings calls, ESG reports, and industry research to shape customer frameworks. • Partner with sales leaders to develop account plans, pitch materials, and drive order growth toward vertical targets. • Align product and innovation roadmaps with CRE market needs by coordinating Sales and Product teams. • Collaborate with Marketing Communications to create vertical‑specific messaging, thought leadership, ABM programs, and digital campaigns, measuring ROI against KPIs. • Work with Sales Effectiveness to refine customer segmentation, operating models, and performance metrics for the CRE market.
Key Responsibilities
- ▸strategy development
- ▸market analysis
- ▸account planning
- ▸roadmap alignment
- ▸abm programs
- ▸customer segmentation
What You Bring
• Bachelor’s degree and 5+ years of experience in marketing, strategy, or business development. • At least 2 years leading go‑to‑market or strategic initiatives that generate sales growth. • Preferred: MBA or engineering/marketing/business degree and experience in commercial real estate or integrated facilities management. • Strong quantitative, analytical, and KPI‑driven performance orientation. • Proven ability to influence cross‑functional teams in ambiguous environments and communicate at the executive level. • Proficiency with Salesforce, Microsoft Excel, PowerPoint, and Word; ability to travel up to 20% domestically.
Requirements
- ▸bachelor's
- ▸mba
- ▸5+ years
- ▸salesforce
- ▸excel
- ▸go-to-market
Benefits
The position offers an annual salary of $146,750–$205,250, includes short‑term cash incentives, and provides a comprehensive benefits package. Applications are accepted for at least three days from the posting date of 02/04/2026. Carrier is an equal‑opportunity employer and respects applicant privacy per its Job Applicant's Privacy Notice. • Medical, dental, vision, and wellness incentives. • Retirement plans and tax‑advantaged accounts (HSA, healthcare spending, dependent care). • Paid time off: vacation (up to 15 days), sick leave (up to 5 days), personal leave (up to 5 days), holidays (up to 13 days), plus parental, family, and other leaves. • Short‑term and long‑term disability, life and AD&D insurance. • Tuition assistance and other employee development programs.
Work Environment
Office Full-Time