Senior General Manager Segment Marketing

About the Role

The Segment and End User Marketing Communications Leader is responsible for end-to-end marketing strategy and execution for defined businesses and segments, reporting directly to the Vice President of Marketing, Greater India, and serving on the Marketing and Communications India Leadership Team. The role requires a deep understanding of customer personas, market trends, and the competitive landscape to drive demand, brand authority, and revenue growth. • Develop and execute annual marketing plans aligned with business goals and sales targets. • Conduct deep‑dive research on segment pain points, buying behaviors and emerging trends. • Create segment‑specific value propositions that differentiate Schneider Electric from competitors. • Partner with Growth and Performance teams to design multi‑channel demand generation campaigns. • Build tailored sales enablement assets such as case studies, pitch decks and battlecards. • Represent the voice of the customer to influence product roadmaps. • Track and report segment KPIs, including pipeline contribution, conversion rates and ROI.

Key Responsibilities

• ▸marketing plans
• ▸market research
• ▸value propositions
• ▸demand campaigns
• ▸sales enablement
• ▸kpi reporting

What You Bring

• 12+ years marketing experience with 3‑5 years in a leadership role at a Tier 1 B2B company. • Strong analytical skills with expertise in Salesforce, Marketo, Google Analytics and market research. • Exceptional storytelling ability and expertise in PR, digital marketing, ABM and lead‑gen campaigns. • Proven cross‑functional collaboration with sales, product and customer success teams. • Bachelor’s degree in a relevant field plus an MBA from a Tier 1 institute.

Requirements

• ▸leadership
• ▸salesforce
• ▸marketo
• ▸google analytics
• ▸storytelling
• ▸mba

Work Environment

Office Full-Time