Media Manager
Plan, execute, and optimize integrated media campaigns across traditional and digital channels.
Job Highlights
About the Role
The Media Manager is responsible for planning, executing, and optimizing integrated media campaigns across traditional and digital channels, supporting both franchisee and Paul Davis Restoration objectives by developing full‑funnel strategies and analyzing performance to drive measurable results. • Develop and execute integrated local media plans across broadcast, streaming, digital video, CTV/OTT, social, audio, display, and out‑of‑home. • Manage full‑funnel campaign planning, activation, optimization, pacing, and reporting within budget and timelines. • Analyze performance data to refine targeting, creative, and bidding strategies for measurable business outcomes. • Identify trends, risks, and opportunities to improve media performance. • Manage agency and platform partnerships, leveraging advanced tools and beta opportunities. • Collaborate with brand, creative, analytics, and strategy teams to design holistic media strategies. • Present media recommendations and performance insights to franchisees and internal stakeholders. • Track and reconcile media budgets monthly and produce insight‑driven campaign reports. • Uphold internal processes, improve workflows, and manage multiple projects with strong attention to detail. • Utilize MS Office, SharePoint, Adobe, Zoom, Teams, programmatic platforms, DSPs, ad servers, and video buying tools. • Apply strong analytical and mathematical skills to translate data into actionable insights. • Communicate effectively across diverse teams and build trust with franchisee partners.
Key Responsibilities
- ▸media planning
- ▸campaign optimization
- ▸performance analysis
- ▸budget management
- ▸programmatic tools
- ▸stakeholder presentation
What You Bring
Join our national team as a Media Manager. Our company, a leading parent organization operating over 340 franchise locations across North America, seeks a skilled professional to lead media initiatives. Employees work from a home office with stable internet and VPN access, are expected to be productive with minimal supervision, and must meet physical requirements such as occasional lifting up to 10 lb and the ability to work on video sets. • Demonstrate expertise in paid, owned, and earned media channels and measurement systems. • Maintain curiosity, adaptability, and a customer‑focused mindset while staying current with industry trends. • Hold a bachelor's degree in Marketing, Business, Data Analytics or a related field and 3+ years of relevant experience.
Requirements
- ▸paid media
- ▸owned media
- ▸earned media
- ▸,measurement,bachelor's,
- ▸3+ years
Benefits
This remote position reports to the Sr. Director of Integrated Media & CRM, offers a salary range of $75,000‑$95,000 annually, and may require up to 10% travel to franchise locations, conferences, and trainings. The company provides a comprehensive benefits package that includes medical, dental, and vision coverage, 401(k) matching, training and development programs, and opportunities for advancement. • Medical, dental, and vision insurance. • 401(k) matching. • Training and development opportunities. • Career advancement potential.
Work Environment
Remote