Channel Manager

About the Role

The Channel Manager – Industrial Construction (North America) will join the Engines Division and report to the Director of Marketing. This hybrid role, based in Kohler, Wisconsin, focuses on enabling and accelerating sales performance through OEM and distributor channels across North America, acting as a sales enabler and brand ambassador to ensure consistent brand deployment and effective go‑to‑market execution. • Act as primary marketing interface for OEMs and distributors in the industrial construction segment. • Create and deliver sales enablement assets such as presentations, product narratives, application stories, competitive positioning, and value‑based selling materials. • Support joint business development initiatives, including customer visits, demos, and commercial workshops. • Develop and execute channel‑specific marketing plans aligned with regional sales priorities and overall brand strategy. • Drive brand visibility through merchandising programs, point‑of‑sale materials, partner communications, and co‑marketing initiatives. • Serve as brand ambassador, ensuring correct use of messaging, visual identity, and storytelling across the partner network. • Coordinate and support partner participation in trade shows, industry events, and customer engagement activities. • Build and maintain strong relationships with key OEM and distributor stakeholders, engaging senior decision‑makers for long‑term collaboration. • Conduct regular business and marketing reviews with partners to assess performance, pipeline support needs, and improvement opportunities. • Monitor market trends, customer needs, competitive activity, and pricing dynamics; translate insights into actionable recommendations. • Collaborate with Sales, Product Management, Application Engineering, and Corporate Marketing to align channel needs with internal priorities. • Support pricing actions, promotional programs, and commercial initiatives, ensuring clear communication and consistent execution.

Key Responsibilities

• ▸sales enablement
• ▸marketing plans
• ▸brand management
• ▸partner coordination
• ▸market insights
• ▸pricing support

What You Bring

Our product portfolio spans engines, generators, power conversion, UPS systems, EV components, microgrid controls, and clean‑energy solutions for OEM, residential, industrial, and commercial markets. At Rehlko, you have the freedom to identify, create, and deliver solutions—large and small—that help people and communities thrive in the moments that matter. • Bachelor’s degree in marketing, business, or a related field. • 5+ years of experience in channel marketing, partner marketing, or sales enablement within B2B industrial, construction, or engineered products markets. • Proven experience working with OEM and distributor networks in North America. • Strong understanding of industrial sales dynamics, indirect go‑to‑market models, and partner ecosystems. • Excellent communication, presentation, and relationship‑building skills. • Willingness to travel 25‑40% across North America. • Authorized to work in the US without sponsorship.

Requirements

• ▸bachelor's
• ▸5+ years
• ▸oem
• ▸industrial sales
• ▸communication
• ▸travel

Benefits

Rehlko’s Total Rewards program accelerates growth, energizes performance, and supports an inclusive culture at every stage of life and work. We offer competitive compensation, comprehensive health, vision, and dental benefits, 401(k) matching, work‑life flexibility, recognition programs, and robust development and career opportunities within a safe and inclusive workplace. • Salary range $107,650 – $137,150, dependent on experience, education, and location. • Comprehensive health, vision, dental benefits and 401(k) matching. • Work‑life flexibility, recognition and rewards programs, and development/career advancement opportunities. • Safe and inclusive workplace with a Zero Is Possible safety culture.

Work Environment

Field