Sr. Channel Marketing Manager, Builder

About the Role

The Senior Channel Manager, Builder will act as a strategic architect, planning and executing integrated marketing programs that drive growth across multiple channels within the single-family home builder segment. Partnering with product, sales, brand, and external customer teams, the role translates insights into cohesive, results‑driven strategies that enhance brand relevance and commercial impact. • Develop and execute comprehensive channel marketing strategies aligned with business goals for key builder accounts. • Build deep channel expertise through field travel, market research, and analysis of competitive dynamics. • Design and launch integrated go‑to‑market plans, including promotions, merchandising, product launches, and collateral. • Manage marketing budget and oversee relationships with external agency and vendor partners. • Provide insights to product management to influence roadmap and maintain a market‑relevant portfolio. • Serve as primary liaison across Sales, Brand, Product, Operations, Finance, and regional teams to activate programs. • Cultivate strong relationships with home builders, wholesalers, contractors, influencers, and trade associations. • Define KPIs, track channel performance, and lead development of improvement plans.

Key Responsibilities

• ▸channel strategy
• ▸market research
• ▸go‑to‑market
• ▸budget management
• ▸cross‑functional
• ▸performance tracking

What You Bring

• Bachelor’s degree in Marketing, Communications, or related field. • 8+ years of marketing experience, preferably in channel or brand management within a large matrixed organization. • 5+ years managing cross‑functional projects using stage‑gate frameworks. • Strong knowledge of digital and traditional marketing channels, RFP processes, merchandising, Salesforce/CRM, and financial acumen. • Proven ability to translate data and insights into actionable marketing strategies. • Expertise in analytics tools such as Excel and Power BI. • Demonstrated success optimizing marketing spend for efficiency. • Excellent communication and presentation skills, proficient in PowerPoint and Word. • Collaborative, innovative, adaptable mindset with a passion for continuous learning.

Requirements

• ▸bachelor's
• ▸8+ years
• ▸stage‑gate
• ▸salesforce
• ▸power bi
• ▸excel

Benefits

This position requires 20‑35% domestic travel to support key customer accounts and initiatives in the field, and offers a competitive salary range of $103,700‑$163,020, with compensation varying by experience, education, location, and skills. Delta Faucet fosters a culture recognized for equality, diversity, inclusion, flexibility, and work‑life balance, and provides comprehensive wellbeing benefits, learning resources, and social impact opportunities such as employee‑led Business Resource Groups and paid volunteer days. • Award‑winning culture of equality, diversity, inclusion, flexibility, and work‑life balance. • Comprehensive benefits including retirement, savings, tuition reimbursement, and employee incentive programs. • Resources supporting mental, physical, and financial wellbeing. • Access to LinkedIn Learning and internal cross‑company project opportunities. • Participation in four employee‑led Business Resource Groups and a paid volunteer day each year.

Work Environment

Field