Marketing Manager

About the Role

The Marketing Manager will provide strategic marketing support to a Pacific Northwest property portfolio, partnering with operational leadership and clients to develop, execute, and optimize marketing plans that drive leasing performance. This hybrid role combines remote work with up to 30 % travel to locations such as Vancouver, Spokane, Bend, Mill Creek, and Portland. • Partner with operational leadership to develop and execute property marketing strategies that support leasing goals. • Leverage centralized marketing team, vendor partners, and digital platforms to create and implement marketing plans. • Analyze leasing and marketing performance, prepare reports, and present data‑driven recommendations to leadership and clients. • Establish short‑ and long‑term goals with timelines, benchmarks, and KPIs to guide decision‑making. • Conduct regular calls with operational teams and clients to review community marketing performance. • Deliver leasing and marketing training and share best practices with onsite teams. • Design campaigns for prospect acquisition, resident referrals, and events to boost social media presence and qualified traffic. • Create 30‑60‑90‑day action plans for properties falling short of occupancy targets. • Present recommendations, outlining pros, cons, risks, and rewards to operations and ownership.

Key Responsibilities

• ▸marketing strategy
• ▸digital platforms
• ▸performance analysis
• ▸kpi tracking
• ▸campaign design
• ▸training delivery

What You Bring

The position requires experience in multifamily property management and marketing support, strong written and verbal communication, knowledge of digital consumer experiences, and proficiency with online marketing platforms. Candidates must be organized, detail‑oriented, analytical, and capable of both independent and collaborative work. Preferred qualifications include three or more years of direct marketing experience, a bachelor’s degree in marketing or a related field, and familiarity with property‑management software (Yardi, Onesite, Entrata) and industry CRMs (Rent Dynamics, Knock). For Washington employees, the estimated compensation range is $78,000‑$85,000, and the job description may be adjusted as needed. • Travel up to 30% of the time for property visits, conferences, and training sessions. • Experience in multifamily property management and marketing support. • Strong written and verbal communication skills. • Knowledge of consumer digital experience and online marketing platforms. • Excellent organizational, multitasking, and prioritization abilities. • Creative mindset with keen attention to detail. • Strong analytical and problem‑solving skills. • Ability to work independently and collaboratively. • 3+ years of direct marketing experience, including paid digital media and data‑driven strategy. • Bachelor’s degree in marketing, communications, or related field. • Proficiency with property management software (Yardi, Onesite, Entrata). • Experience using industry CRMs such as Rent Dynamics or Knock.

Requirements

• ▸yardi
• ▸onesite
• ▸entrata
• ▸rent dynamics
• ▸bachelor's
• ▸3+ years

Work Environment

Hybrid