Vice President, Marketing & Customer Zeal

About the Role

Overseeing a multidisciplinary organization, this leader directs priorities along the customer journey, including go‑to‑market strategy, product marketing, field marketing, performance marketing, and marketing operations. By crafting innovative strategies to enhance customer loyalty, improve retention, and achieve companywide NPS goals, the Vice President ensures that every stage of the customer journey is optimized for growth and excellence. PRINCIPAL RESPONSIBILITIES include fostering cross‑functional collaboration with sales, product, field, and executive teams; leading organizational change and transformation across complex matrixed environments; and cultivating an entrepreneurial mindset that translates strategic vision into measurable business results. The role defines and executes enterprise go‑to‑market strategies, drives measurable NPS improvements, develops the Customer Zeal strategy by vertical, leads segmentation and journey‑mapping initiatives, and maintains a Customer Health Index that ties satisfaction, retention, and loyalty to growth and financial outcomes. The VP oversees all marketing functions—performance, product, field, social, digital, email, lead generation, and go‑to‑market execution—ensuring unified storytelling, measurement, and optimization. Additional duties include leading retention and loyalty strategy, building organizational capability by connecting marketing and customer experience, championing a customer‑first culture, aligning communications and incentives, representing the voice of the customer at the executive table, and partnering on digital transformation efforts.

Key Responsibilities

• ▸go‑to‑market
• ▸lead generation
• ▸customer health
• ▸journey mapping
• ▸digital transformation
• ▸performance marketing

What You Bring

QUALIFICATIONS require a proven record of leading large‑scale marketing and customer experience transformations that deliver measurable growth and brand impact, deep expertise in brand strategy, performance marketing, customer insights, analytics, and change leadership, and exceptional communication and collaboration skills with an entrepreneurial mindset. MINIMUM REQUIREMENTS include 10–15 years of progressive customer experience and/or marketing leadership experience, 7–10 years in senior leadership roles leading large teams and cross‑functional initiatives, and a hybrid work arrangement based in Phoenix, AZ (four days onsite, one day remote). Relocation assistance is available.

Requirements

• ▸marketing
• ▸customer experience
• ▸brand strategy
• ▸analytics
• ▸leadership
• ▸10+ years

Benefits

Benefits eligible employees can elect to participate in a comprehensive suite of programs covering health, retirement, stock purchase, paid time off, and additional employee discounts. Recent recognitions include listings in Barron’s 100 Most Sustainable Companies, CDP Discloser, Dow Jones Sustainability Indices, Ethisphere’s World’s Most Ethical Companies, Fortune World’s Most Admired Companies, and Great Place to Work. • Comprehensive medical, dental, and vision coverage • Health care and dependent care spending accounts • Short‑ and long‑term disability insurance • Life insurance and accidental death & dismemberment coverage • Employee and Family Assistance Program (EAP) • Employee discount programs • Retirement plan with generous company match • Employee Stock Purchase Plan (ESPP) • Paid Time Off (PTO)

Work Environment

Hybrid