Growth Optimization

About the Role

• Partner with Growth Marketing to ship landing pages and site experiences that support acquisition goals and improve conversion. • Own the end‑to‑end pre‑sales funnel and increase conversion rates and lead quality. • Manage web measurement: instrumentation, events, funnels, attribution hygiene, and weekly reporting. • Define and maintain Base’s web narrative and standards across the site. • Run continuous experiments on messaging, layout, routing, and step order, implementing wins and retiring losses. • Translate design intent into shippable components, enforce consistency, and prevent brand drift. • Implement web changes directly in Webflow and coordinate with front‑end engineers for more complex work.

Key Responsibilities

• ▸landing pages
• ▸funnel management
• ▸web analytics
• ▸a/b testing
• ▸component build
• ▸webflow implementation

What You Bring

Engineering resources are lean, so the incumbent will frequently implement changes directly and collaborate with engineers on larger builds. Technical competence is needed to ship production work in Webflow and to engage fluently with engineering colleagues, though full‑time engineering duties are not expected. Success in the role depends on strong design judgment, persuasive copywriting, and a solid grasp of web development and SEO fundamentals. Analytical skills are essential for defining events, tracking funnels, and using data tools such as PostHog and SQL to drive action. The candidate must also be able to operate cross‑functionally in an unstructured environment and keep momentum. • 3+ years owning a website, landing pages, or conversion funnel with measurable outcomes. • Strong design judgment and fluency in Figma. • Excellent writing and editing skills for web conversion and customer education. • Web development competence with Webflow or Framer, creating clean, reusable components. • SEO fundamentals and experience with tools like Semrush or Ahrefs. • Analytics fluency in PostHog (or similar) and ability to write SQL for self‑service insights. • Ability to collaborate with engineers, understand modern web architecture, and prototype quickly. • Capacity to operate cross‑functionally in an unstructured environment and keep work moving.

Requirements

• ▸3+ years
• ▸figma
• ▸webflow
• ▸seo
• ▸posthog
• ▸sql

Work Environment

Office Full-Time