Regional Sales Manager - San Diego

About the Role

The Regional Sales Manager leads a team within a defined geographic area to achieve incremental sales targets and increase market penetration. This role drives business growth by developing and guiding a highly engaged sales force, while overseeing revenue, market share, staffing, expenses, and profitability for the assigned region. Key responsibilities include directing the sales team’s strategies and objectives, fostering strategic partnerships with store management, and ensuring alignment with corporate goals. The manager also coordinates activities that support the team’s values and drives the execution of regional sales plans. • Lead, mentor, and develop a sales team of 10–18 representatives covering a specific region. • Deliver sales strategies, market penetration initiatives, and region‑specific growth plans. • Analyze sales performance, forecast regional trends, and recommend strategic improvements. • Hire, onboard, mentor, and retain top sales talent. • Participate in a 401(k) plan with 4 % match and annual profit‑sharing contributions.

Key Responsibilities

• ▸team leadership
• ▸sales strategy
• ▸performance analysis
• ▸hiring
• ▸market penetration
• ▸partner management

What You Bring

The ideal candidate has a strong record of leading sales teams and implementing region‑specific growth initiatives while building solid customer relationships. They possess analytical expertise for performance tracking and financial decision‑making, and are proficient with CRM systems and Microsoft Office. The position demands flexibility to travel frequently and work varied shifts, including weekends and holidays. Strong communication and problem‑solving abilities are essential for success. • Hold a Bachelor’s degree in Marketing, Business Administration, or a related field (coatings industry background preferred). • Demonstrate budgeting, financial analysis, cost control, and CRM expertise. • Exhibit excellent communication, interpersonal, and problem‑solving skills. • Travel up to 50 % of the time (including overnight), work flexible shifts, and meet vehicle policy requirements. • Commit to lean thinking, continuous improvement, and Behr’s Strategic Deployment Plan. • Meet physical demands, including occasional lifting of up to 75 lb. • Proficient with Microsoft Office Suite and CRM database management.

Requirements

• ▸bachelor's
• ▸crm
• ▸microsoft office
• ▸budgeting
• ▸lean
• ▸sales leadership

Benefits

Behr is committed to an inclusive culture that values diverse perspectives and provides equal employment opportunities without discrimination. The company follows strict compliance with federal, state, and local laws and offers reasonable accommodations for individuals with disabilities throughout the hiring process and employment. This full‑time position is based in the United States, works Shift 1, and offers a salary range of $84,100 to $132,110, dependent on experience and other factors. Additional compensation components include performance incentives and a comprehensive benefits package. • Receive 15 paid vacation days in the first year plus sick days. • Earn a competitive salary with performance‑based incentives. • Receive vehicle expense reimbursement. • Access competitive health plans for individuals and families.

Work Environment

Field