Servicetitan
Cloud‑based SaaS platform powering back‑office, scheduling, dispatch, invoicing and marketing for trades businesses.
Paid Media Specialist
Optimize paid media campaigns across ABM platforms to drive pipeline and account penetration.
Job Highlights
About the Role
The Paid Media Specialist will join the performance marketing team and work closely with channel managers and account‑based marketing leads. This role bridges broad‑market performance initiatives with high‑touch, account‑specific targeting to drive inbound pipeline and strategic account penetration. In this role you will manage paid media initiatives, assess their impact on the pipeline, and partner with creative teams to ensure messaging resonates with target industries. • Develop, implement, and optimize paid media campaigns across ABM platforms (e.g., 6sense, Meta, LinkedIn). • Coordinate paid media strategies for SMB, mid-market, and enterprise accounts, ensuring consistent messaging throughout the buyer journey. • Maintain and orchestrate first‑party and third‑party audience segments using AI‑enabled tactics such as real‑time lead scoring. • Analyze campaign performance via CRM and ABM tools to uncover trends in account engagement and pipeline impact. • Collaborate with creative services to tailor ad copy and assets for specific personas or industry verticals (HVAC, Plumbing, Electrical). • Apply A/B testing and optimization techniques; B2B marketing experience is a plus.
Key Responsibilities
- ▸paid media
- ▸abm platforms
- ▸audience segments
- ▸performance analysis
- ▸a/b testing
- ▸creative collaboration
What You Bring
Candidates should hold a bachelor’s degree in Marketing, Advertising, or a related field and have 1‑2 years of performance‑marketing experience focused on paid search, social, or programmatic channels. Expert knowledge of at least one paid‑media platform, strong analytical abilities with tools like Google Analytics or Tableau, and solid communication skills are required; B2B experience is a plus. • Possess a bachelor’s degree in Marketing, Advertising, or a related field and 1‑2 years of performance marketing experience. • Demonstrate expert‑level knowledge of at least one paid media platform (Google, Meta, etc.) and strong analytical skills with tools like Google Analytics or Tableau.
Requirements
- ▸bachelor's
- ▸performance marketing
- ▸paid media
- ▸google analytics
- ▸tableau
- ▸b2b
Benefits
ServiceTitan embraces a human‑first culture, encouraging applicants from all backgrounds to apply and valuing diverse perspectives. The company is committed to inclusion, equal opportunity, and provides accommodations throughout the hiring process. Employees enjoy flexible work options, comprehensive medical, dental, and vision coverage, retirement matching, parental leave, adoption assistance, and a suite of wellness benefits. Compensation for this role in Canada ranges from $71,800 to $107,800 CAD, plus equity, potential bonus, and performance‑based recognition programs such as Bonusly and peer awards. • Enjoy flexible work arrangements, comprehensive health benefits, retirement matching, parental support, and performance‑based rewards. • Receive competitive salary ($71,800‑$107,800 CAD), equity, and potential bonus.
Work Environment
Office Full-Time