Senior Customer and Lifecycle Marketing Manager

About the Role

The role sits at the intersection of data, content, and customer experience, ensuring every touchpoint delivers value and reinforces the Matterport brand. The ideal candidate blends analytical rigor with creative storytelling, turning insights into programs that nurture relationships and accelerate growth while partnering closely with Sales, Customer Success, Product Marketing, and Revenue Operations. • Own post‑acquisition to renewal customer journey, mapping lifecycle stages and creating multi‑channel campaigns to boost activation, engagement, and retention. • Build and lead the Customer & Lifecycle Marketing function, defining vision, KPIs, and operating rhythm for globally scalable programs across SMB, mid‑market, and enterprise segments. • Develop automated nurture and re‑engagement programs using Marketo, Salesforce, and Gainsight to deliver personalized, behavior‑based experiences. • Design onboarding sequences, in‑product communications, renewal plays, and cross‑sell/upsell journeys. • Leverage data and analytics to identify churn signals, usage trends, and account health insights for campaign optimization. • Partner with Product Marketing and Content teams to craft compelling messaging that drives advocacy. • Collaborate with RevOps and Analytics to implement lifecycle campaign dashboards and shared metrics. • Champion customer advocacy by working with Customer Success to produce case studies, referrals, testimonials, and reviews for the acquisition pipeline. • Align globally with regional field and demand‑gen teams to ensure consistent scaling of customer marketing programs.

Key Responsibilities

• ▸lifecycle marketing
• ▸campaign automation
• ▸data analytics
• ▸customer advocacy
• ▸dashboard development
• ▸cross‑sell

What You Bring

• Bachelor’s degree (Master’s preferred) from an accredited, in‑person, not‑for‑profit university or college. • 5+ years of B2B SaaS marketing experience, including at least 3 years leading lifecycle, retention, or customer marketing programs. • Proven success building automated nurture, onboarding, and expansion journeys on Marketo. • Strong analytical acumen to translate customer data, segmentation, and usage patterns into actionable strategies. • Deep knowledge of customer segmentation, cohort analysis, and lifecycle measurement frameworks. • Demonstrated ability to collaborate cross‑functionally with Sales, Customer Success, and Product Marketing. • Excellent communication and storytelling skills to turn data and strategy into clear business narratives. • Experience managing a team and external partners to deliver measurable growth outcomes. • Strategic thinker with operational discipline and passion for continuous improvement. • Experience with customer engagement and analytics tools such as Gainsight, Intercom, or similar. • Familiarity with predictive churn modeling, AI‑driven personalization, and marketing data architecture. • Strong understanding of SaaS metrics (ARR, NRR, CLTV, CAC) and subscription‑based business dynamics. • Global marketing experience and comfort working across time zones and cultures.

Requirements

• ▸master’s
• ▸saas marketing
• ▸marketo
• ▸gainsight
• ▸saas metrics
• ▸cross‑functional

Work Environment

Office Full-Time