Manager, Omnichannel Analytics

About the Role

The Analytics Lead role serves as the centralized source of truth for omnichannel reporting and data‑driven decision making. This position owns the technical foundation of the analytics ecosystem, including tagging implementation, measurement frameworks, data governance, and dashboard development, and partners closely with Marketing, Product Management, eProcurement, and Insite teams to enable data‑informed strategies. Key responsibilities include building and maintaining executive dashboards that deliver actionable insights, overseeing a comprehensive tagging strategy across all digital properties, and providing analytical support to cross‑functional leaders while preserving clear boundaries between centralized and distributed analytics. The role also establishes a rigorous experimentation program and leads a high‑performing analytics team, fostering talent development and a culture of analytical rigor. The role consults with senior management on complex strategic and technical issues, independently solves high‑impact problems, and contributes to the development of strategic company objectives. It operates with broad latitude in a complex environment, guiding and mentoring staff at all levels and may lead projects with dotted‑line responsibility. • Lead the analytics function as the central source for omnichannel reporting and data‑driven decisions. • Own and maintain the analytics ecosystem’s technical foundation, including tagging, measurement frameworks, data governance, and dashboard development. • Partner with Marketing, Product Management, eProcurement, and Insite teams to provide data‑informed insights. • Build and continuously improve executive dashboards that deliver actionable business insights. • Develop and enforce a comprehensive tagging strategy across all digital properties for accurate data collection. • Establish a rigorous experimentation program to support evidence‑based product, marketing, and customer experience decisions. • Recruit, mentor, and lead a high‑performing analytics team while fostering a culture of continuous learning. • Advise senior leadership on complex strategic and technical business challenges.

Key Responsibilities

• ▸dashboard development
• ▸tagging strategy
• ▸data governance
• ▸experimentation
• ▸team leadership
• ▸omnichannel reporting

What You Bring

The work environment is an indoor setting with comfortable seating and occasional movement; light lifting is rarely required. Travel is minimal, typically less than 10% overnight. Education and experience requirements include a bachelor’s degree with 10+ years of relevant experience, or an MS/MA with 8+ years, and a strong understanding of adjacent areas to develop creative solutions. Preferred qualifications are 5+ years in analytics or business intelligence, 2+ years managing people, expertise in tag management and digital analytics platforms (e.g., Adobe Analytics, Google Analytics 360, Amplitude), proven dashboard development in BI tools (Tableau, Power BI, Looker), solid background in A/B testing and statistical analysis, and familiarity with B2B, e‑commerce, or omnichannel retail environments. Proficiency with tag management systems (Adobe Launch, Google Tag Manager, Tealium), data visualization, data warehousing, ETL processes, and exceptional communication and project‑management skills are also desired. • Require a bachelor’s degree with 10+ years (or MS/MA with 8+ years) of relevant experience. • Minimum 5 years of analytics or business intelligence experience with progressive responsibility. • At least 2 years of people‑management or team‑leadership experience. • Proven expertise in tag management platforms such as Adobe Launch, Google Tag Manager, or Tealium. • Proficient in digital analytics tools like Adobe Analytics, Google Analytics 360, or Amplitude. • Demonstrated ability to build dashboards in BI tools such as Tableau, Power BI, or Looker. • Strong background in A/B testing methodology, experimental design, and statistical analysis. • Experience in B2B, e‑commerce, or omnichannel retail environments is preferred. • Skilled in data visualization, data warehousing concepts, and ETL processes. • Exceptional communication and project‑management skills to translate technical concepts for diverse audiences. • Ability to travel overnight less than 10% of the time.

Requirements

• ▸bachelor's
• ▸analytics
• ▸tag management
• ▸tableau
• ▸a/b testing
• ▸communication

Benefits

A position at White Cap isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities. The White Cap family is committed to building trust on every job by being deeply knowledgeable, fully capable, and always dependable, with associates driving this commitment.

Work Environment

Hybrid