Costar Group
Provides commercial real estate data, analytics, and marketing services.
Performance Marketing Manager, LoopNet
Optimize performance marketing for LoopNet auctions, driving ROI and listing effectiveness.
Job Highlights
About the Role
• Define and execute performance marketing vision for auctions using audience insights, data, and technology. • Continuously optimize campaigns to maximize ROI and auction listing effectiveness. • Implement advanced tactics such as automated communications and triggered campaigns. • Build scalable processes for multi‑channel campaign delivery and optimization. • Leverage data to inform targeting, bidding strategies, and personalization. • Conduct rigorous testing and performance analysis to uncover growth opportunities. • Collaborate autonomously with leadership to advance initiatives. • Partner with marketing, product, and analytics teams to ensure alignment and innovation.
Key Responsibilities
- ▸performance marketing
- ▸campaign optimization
- ▸automation
- ▸scalable processes
- ▸data targeting
- ▸performance analysis
What You Bring
We seek a senior Performance Marketing Manager who will own the optimization of every auction, thriving on autonomy, innovation, and measurable impact. The role offers access to an unparalleled audience, rich datasets, and advanced marketing technology, requiring a visionary who can integrate these elements into a cohesive strategy that delivers exceptional auction outcomes. The position is open to candidates eligible to work full‑time in the United States; CoStar Group does not provide visa sponsorship. • Bachelor's degree from an accredited, in‑person university. • 5+ years of performance marketing experience, preferably in a marketplace setting. • Deep technical knowledge of marketing automation, programmatic buying, and personalization. • Proven ability to manage large‑scale campaigns and budgets with measurable results. • Strong analytical skills and data‑driven decision‑making experience. • Track record of defining and executing long‑term performance strategies. • Experience with marketplace dynamics, auction marketing, or large‑scale listing optimization. • Expertise in marketing tech stacks, automation platforms, and personalization engines. • Ability to synthesize large datasets into actionable insights, including attribution modeling and predictive analytics. • Skilled at driving transformation, implementing scalable processes, and presenting insights to senior leadership.
Requirements
- ▸bachelor's
- ▸5+ years
- ▸marketing automation
- ▸programmatic
- ▸data‑driven
- ▸marketplace
Benefits
At CoStar Group you’ll work in a collaborative, innovative culture that attracts top talent across disciplines. In addition to generous compensation and performance‑based incentives, employees receive internal training, tuition reimbursement, and support for professional growth. • Competitive compensation with performance‑based incentives. • Comprehensive health coverage (medical, vision, dental, prescription). • Life, legal, and supplementary insurance. • 401(k) with matching contributions. • Employee stock purchase plan. • Commuter and parking benefits. • Paid time off and tuition reimbursement.
Work Environment
Office Full-Time