Marketing Data Analyst

About the Role

The analyst will work closely with factories, business units and the central Marketing & Sales organization to interpret market dynamics, competitor performance and financial data. This collaboration enables effective target setting, budgeting and strategic planning while fostering a data‑driven culture across the company. Key duties include analysing market trends and historical performance to generate reliable forecasts, providing demand projections for annual and mid‑term planning cycles, and translating insights into actionable inputs for factory planning and business strategy. The analyst also gathers competitor information on pricing, market share, product positioning and regional trends to create structured intelligence that informs commercial decisions. Data extraction, cleansing and analysis are performed across systems such as Salesforce, SAP and other business databases. The role requires building and maintaining dashboards, reports and presentations using Power BI and advanced Excel features, conducting ad‑hoc analyses for management, and ensuring consistency of data, assumptions and methodologies among stakeholders. • Analyze market trends and historical performance to create reliable forecasts. • Provide demand projections and scenario analysis for annual and mid‑term planning. • Translate market insights into actionable inputs for factory planning and strategy. • Collect and evaluate competitor data on pricing, market share, product positioning and regional trends. • Develop structured competitor intelligence to support commercial decisions. • Extract, clean, and integrate data from Salesforce, SAP and other business systems. • Build and maintain Power BI dashboards, Excel reports and presentations. • Perform ad‑hoc analyses to address management queries across regions, products and customer segments. • Ensure data accuracy, completeness and consistency across reporting tools and analyses. • Apply basic statistical techniques to validate assumptions and interpret data. • Collaborate with factory teams, business units and central Marketing & Sales to align commercial, operational and financial perspectives. • Maintain compliance with external and internal regulations, procedures and guidelines. • Communicate insights clearly to non‑technical stakeholders.

Key Responsibilities

• ▸forecasting
• ▸data extraction
• ▸powerbi dashboards
• ▸competitor intel
• ▸ad-hoc analysis
• ▸stakeholder collaboration

What You Bring

Candidates should hold a bachelor’s degree in engineering, business, economics, statistics, mathematics or a related discipline and have demonstrated experience in data analysis and reporting within a commercial or market‑intelligence environment. Proficiency with Salesforce, SAP, Power BI, and advanced Excel, along with basic statistical knowledge and strong analytical and communication skills, is essential. • Hold a bachelor’s degree in engineering, business, economics, statistics, mathematics or a related field. • Experience in data analysis and reporting within a commercial, market‑intelligence or operations setting. • Proficient in Salesforce, SAP, Power BI and advanced Excel (formulas, pivot tables, charts). • Basic statistical knowledge such as trend analysis, correlations, regression basics and descriptive statistics. • Strong analytical thinking, high attention to detail and ability to manage multiple priorities. • Proactive, self‑motivated and collaborative mindset. • Fluent in spoken and written English.

Requirements

• ▸bachelor's
• ▸salesforce
• ▸sap
• ▸power bi
• ▸advanced excel
• ▸statistical

Benefits

Hitachi Energy values safety, integrity and innovative thinking, encouraging employees to take responsibility, collaborate and pursue new ideas that contribute to a sustainable future. The company offers a dynamic, collaborative environment where individuals can grow their careers and make a meaningful impact.

Work Environment

Remote