Kimberly-Clark
A global leader in essential health and hygiene products, improving lives every day.
Shopper Activation – Retail Performance Manager
Drive shopper activation and retail performance for brand growth
Job Highlights
About the Role
You will work with two of the UK’s iconic non-food brands – Andrex® and Kleenex® – to shape shopper engagement and drive conversion at the point of purchase. Retail media is reshaping the category, and you will lead the way in using this channel to accelerate growth. The position requires strategic activation across sales, category and marketing teams, delivering aligned brand messages to all customer touchpoints. You will partner with a select group of retailers to design tailored shopper plans, manage new product launches, track activation ROI and shopper conversion, and optimise campaigns across estate, convenience and online sub‑channels. • Lead strategic brand activation with sales, category, and marketing teams. • Design and execute retailer‑specific shopper plans within budget. • Ensure seamless new product launches across priority accounts. • Track activation ROI, shopper conversion and customer engagement, and provide optimisation insights. • Deliver omnichannel campaigns across estate, convenience and online channels.
Key Responsibilities
- ▸brand activation
- ▸shopper plans
- ▸product launches
- ▸roi tracking
- ▸omnichannel campaigns
- ▸retail media
What You Bring
Successful candidates are strategic thinkers with strong project‑management skills, experience in FMCG, retail or shopper marketing, and the ability to forge collaborative internal and external relationships. Commercial acumen paired with creativity and innovation is essential. • Strategic thinker with strong project‑management capability. • FMCG, retail or shopper‑marketing experience. • Proven ability to build collaborative internal and external relationships. • Commercial acumen combined with creativity and innovation.
Requirements
- ▸strategic thinker
- ▸project management
- ▸fmcg
- ▸retail
- ▸collaboration
- ▸commercial acumen
Benefits
We seek high‑performing professionals who thrive in a performance‑driven, caring environment and who value sustainability, inclusion and career development. Flexible hybrid work arrangements allow you to balance office collaboration with purposeful remote time. Kimberly-Clark offers competitive salary, comprehensive health coverage (medical, dental, vision), on‑site fitness facilities, flexible savings accounts, income‑protection insurance, education support, generous parental and relocation assistance, and a market‑leading defined‑contribution pension scheme. • Competitive salary and performance‑based rewards. • Medical, dental and vision coverage with no waiting periods. • On‑site fitness centre and occupational health resources. • Flexible savings and spending accounts for health‑care costs. • Income‑protection insurance and comprehensive pension scheme. • Support for education, adoption, relocation and childcare.
Work Environment
Hybrid