Costar Group
Provides commercial real estate data, analytics, and marketing services.
Performance Marketing Manager, LoopNet
Lead performance marketing for LoopNet auctions, optimizing ROI and campaign effectiveness.
Job Highlights
About the Role
• Define and execute a performance‑marketing vision for auctions using data, audience insights and technology. • Continuously optimise multi‑channel campaigns to maximise ROI and auction listing effectiveness. • Implement automated communications, triggered campaigns and scalable delivery processes. • Leverage data to inform targeting, bidding strategies and personalisation. • Conduct rigorous testing, performance analysis and identify growth opportunities. • Partner with leadership, product managers and analytics teams to align initiatives and drive innovation.
Key Responsibilities
- ▸performance marketing
- ▸campaign optimization
- ▸automated delivery
- ▸data targeting
- ▸testing analysis
- ▸team collaboration
What You Bring
• Bachelor’s degree from an accredited institution. • Minimum 5 years of performance‑marketing experience, preferably in a marketplace environment. • Deep technical knowledge of marketing automation, programmatic buying and personalisation. • Proven ability to manage large‑scale campaigns and budgets with measurable results. • Strong analytical skills and data‑driven decision‑making. • Experience defining and executing long‑term performance strategies in auction or listing optimisation. • Expertise with marketing‑tech stacks, automation platforms and predictive analytics. • Ability to synthesise large datasets into actionable insights and present recommendations to senior leadership. • Track record of driving transformation and implementing scalable processes.
Requirements
- ▸bachelor's
- ▸5 years
- ▸marketing automation
- ▸programmatic
- ▸analytical
- ▸marketing‑tech
Benefits
The role offers a collaborative, high‑growth environment with generous compensation, performance incentives, comprehensive benefits, tuition reimbursement and extensive professional‑development resources, all within a culture that values diversity, equity and inclusion. • Competitive salary with performance‑based incentives and stock‑purchase plan. • Comprehensive health, vision, dental and prescription coverage plus life and legal insurance. • 401(k) matching, paid time off, commuter/parking benefits and on‑site or reimbursed fitness facilities. • Tuition reimbursement, internal training and mentorship programs. • Access to employee resource groups and diversity, equity & inclusion initiatives.
Work Environment
Office Full-Time