
Schneider Electric
Global leader in electrification, automation and digitization for industries, infrastructure and buildings.
US Product Marketing Manager – EcoStruxure Automation Expert (EAE)
Lead US go‑to‑market strategy, campaigns and sales partnership for EcoStruxure Automation Expert.
Job Highlights
About the Role
• Own the US go-to-market strategy for EcoStruxure Automation Expert aligned to global EAE strategy and US business goals. • Define positioning, messaging, segmentation, and priority use cases by industry and persona. • Translate business priorities into actionable marketing plans with clear commercial objectives. • Partner closely with business development and sales leadership to align on growth targets. • Lead integrated marketing campaigns spanning content, digital, events, paid media, and field activation. • Ensure campaigns support the full customer journey from awareness through demand generation and sales enablement. • Work hands‑on with internal teams and agencies to develop assets, launch initiatives, and optimize performance. • Develop compelling product and solution messaging that differentiates EAE in a competitive industrial automation market. • Guide creation of thought leadership, sales enablement tools, customer stories, and field‑ready assets. • Ensure consistent storytelling aligned with Schneider Electric brand and challenger positioning. • Simplify complex technical concepts into clear, customer‑relevant narratives. • Act as a trusted marketing advisor and partner to EAE Business Development and Sales teams. • Equip sellers with messaging, tools, and campaigns that support pipeline conversion. • Support key commercialization moments such as launches, industry events, and strategic customer engagements. • Establish feedback loops from the field to refine messaging, targeting, and execution. • Define and track KPIs including pipeline influence, engagement, and conversion. • Coordinate with global marketing teams to ensure alignment, governance, and effective localization. • Identify demand funnel gaps and work cross‑functionally to address them. • Provide ongoing reporting and clear communication on impact and optimization opportunities. • Integrated campaigns delivering measurable pipeline and revenue impact.
Key Responsibilities
- ▸go-to-market
- ▸integrated campaigns
- ▸sales enablement
- ▸demand generation
- ▸kpi tracking
- ▸product messaging
What You Bring
• Drive speed, agility, and continuous improvement through data‑driven iteration. • Clear, consistent US EAE go-to-market strategy. • Strong alignment between marketing, sales, and business teams. • Increased speed‑to‑market and adoption in the field. • Marketing recognized as a strategic growth partner for EAE. • 8‑10 years of proven experience in product, solutions, or integrated B2B marketing. • Background in industrial automation, industrial software, or complex technical portfolios preferred. • Ability to bridge strategy and execution effectively. • Strong collaborator capable of influencing in a matrixed organization. • Results‑oriented, proactive, and comfortable operating in a challenger environment.
Requirements
- ▸data‑driven
- ▸8‑10 years
- ▸industrial automation
- ▸cross‑functional
- ▸results‑oriented
- ▸strategy‑execution
Benefits
The compensation range for this full‑time U.S. position is $139,200 – $208,800 annually, including base pay and short‑term incentive. Schneider Electric offers a comprehensive benefits package that includes medical, dental, vision, life insurance, Benefit Bucks, flexible work arrangements, paid family leave, 401(k) match, well‑being programs, holidays, paid time off, stock purchase opportunities, and military leave benefits.
Work Environment
Field