Technical Sales Manager | West Coast

About the Role

The Technical Sales Manager at BASX drives sales growth and market expansion within an assigned geographic territory and manages relationships with manufacturer representatives, distributors, and key customers to promote BASX’s datacenter products and solutions. The manager develops and executes regional sales strategies aligned with company goals, ensuring customer satisfaction and revenue targets are met, and represents the BASX brand to commercial and industrial clients. • Develop and implement regional sales strategies to meet revenue and growth targets. • Manage and support manufacturer representatives and distribution partners. • Identify new business opportunities and expand market presence. • Build and maintain relationships with key accounts and decision‑makers. • Coach representative leaders to strengthen their businesses and results. • Support sales efforts with customer account plans and technical strategies. • Provide product training and technical support to sales partners and customers. • Monitor market trends, competitor activity, and customer feedback. • Collaborate with engineering, marketing, customer care, and sales leaders. • Prepare forecasts, reports, and presentations for senior leadership. • Represent BASX at trade shows, industry events, and customer meetings. • Own the customer experience, addressing concerns and ensuring satisfaction.

Key Responsibilities

• ▸sales strategy
• ▸partner management
• ▸business development
• ▸technical training
• ▸market analysis
• ▸reporting

What You Bring

In this role the manager leads all sales activities in the territory, including business development, account management, and channel support. Success requires a strong understanding of datacenter cooling systems, market dynamics, and customer needs. Education requirements include a bachelor’s degree in business, marketing, engineering or a related field, with an MBA or advanced technical or business degree preferred. The position demands proven B2B sales experience, preferably in datacenter cooling, HVAC, or industrial equipment. Key competencies include strong knowledge of HVAC systems and industry standards, excellent communication, negotiation and presentation skills, and the ability to analyze sales data to develop actionable strategies. Proficiency with CRM tools and Microsoft Office, along with a willingness to travel extensively, are also essential. The role requires the ability to travel up to 50‑75 % of the time, visual and auditory acuity for presentations, and strong mental focus for planning, analysis, and decision‑making. The manager must manage multiple priorities, meet deadlines, and work independently in a fast‑paced environment. Essential mental functions include effective written and spoken communication, strong interpersonal skills, sound decision‑making, analytical problem solving, multitasking, and organizational abilities, while also working effectively in team and high‑pressure settings. These capabilities support the manager’s ability to deliver consistent results and maintain high customer satisfaction. Physical requirements include the ability to lift up to 50 lb, sit or stand for up to 95 % of work hours, and conduct periodic visits to manufacturing facilities that may involve hot or cold temperatures, dust, and occasional chemical fumes.

Requirements

• ▸datacenter cooling
• ▸hvac
• ▸b2b sales
• ▸mba
• ▸crm
• ▸negotiation

Benefits

BASX offers competitive compensation and a robust benefits package for full‑time team members, including tuition reimbursement, paid time off, paid holidays, health insurance with HSAs, profit‑sharing or annual incentive bonuses, a premium 401(k) plan, and a pay range of $111,348 – $167,023. The company’s commitment to innovation and sustainability dates back to 1988, delivering highly configurable HVAC solutions that promote efficiency and long‑term value.

Work Environment

Field