Sr. Analyst Marketing GTM

About the Role

Key duties include conducting data analysis to uncover market trends, customer needs, and competitive dynamics, and translating market and sales performance data into actionable insights. The analyst assists in creating GTM plans—covering customer segmentation, value propositions, and messaging—while developing profitability analytics for markets, verticals, and service offerings, establishing metrics, and tying investments to P&L outcomes. • Conduct data analysis to identify market trends, customer needs, and competitive landscape. • Analyze market and sales performance data to provide insights for optimizing GTM strategies. • Assist in developing GTM plans, including customer segmentation, value proposition, and messaging. • Develop profitability analytics for markets, verticals, customers, and service offerings. • Establish and track metrics, linking investments to P&L impact. • Collaborate with sales, marketing, product development, and operations to execute GTM initiatives. • Monitor KPIs and report the effectiveness of GTM strategies to stakeholders. • Stay informed about industry trends, regulations, and best practices.

Key Responsibilities

• ▸data analysis
• ▸market insights
• ▸gtm planning
• ▸profitability analytics
• ▸metrics tracking
• ▸kpi reporting

What You Bring

The role requires 4‑7 years of experience in data analysis within waste solutions or environmental services and a proven track record executing GTM initiatives with cross‑functional teams. Candidates must possess strong analytical skills using Excel, PowerPoint, and related tools, the ability to evaluate P&L impacts, knowledge of pricing and product marketing, excellent communication and presentation abilities, and experience managing multiple projects in a fast‑paced environment. • 4–7 years of data analysis experience in waste solutions or environmental services. • Proven experience executing GTM initiatives with cross‑functional teams. • Strong analytical skills with proficiency in Excel, PowerPoint, and data analysis tools. • Ability to evaluate P&L impact of GTM plans. • Knowledge of pricing, product marketing, and product ownership. • Excellent communication and presentation skills. • Experience managing multiple projects in a fast‑paced environment. • Background in marketing, business development, or GTM strategy in B2B settings.

Requirements

• ▸data analysis
• ▸excel
• ▸powerpoint
• ▸gtm
• ▸pricing
• ▸communication

Benefits

Republic Services offers rewarding compensation and a comprehensive benefits package, including medical, dental, and vision coverage, health‑care and dependent‑care spending accounts, short‑ and long‑term disability, life and accidental death insurance, an employee assistance program, discount programs, a generous retirement match, an Employee Stock Purchase Plan, and paid time off. • Comprehensive medical, dental, and vision coverage. • Health care and dependent care spending accounts. • Short‑ and long‑term disability insurance. • Life insurance and accidental death & dismemberment coverage. • Employee and Family Assistance Program (EAP). • Employee discount programs. • Retirement plan with a generous company match. • Employee Stock Purchase Plan (ESPP). • Paid Time Off (PTO).

Work Environment

Hybrid