GTM Operations - London (or Zurich)

Description

As a GTM Operations professional at Optiml, you will build the operational muscle that enables senior Sales, Delivery, and Customer Success teams to win and scale enterprise accounts while supporting end‑to‑end insight generation from Finance to Commercial. You will work hands‑on, maintaining CRM‑first playbooks, delivering high‑quality reporting, operationalising outbound and ABM programs, keeping sales collateral tidy, and introducing pragmatic AI/automation to improve Optiml’s North Star Metrics. The role reports to the Co‑Founder & Chief Commercial Officer and collaborates closely with Commercial and Finance leads across lean cross‑functional squads spanning Product, Tech, Data, Delivery, and Finance.

Key objectives include designing and maintaining a CRM toolkit that steers buyer and seller behavior, delivering cross‑functional commercial and finance reporting with actionable insights, enabling repeatable outbound and ABM plays, supporting the build‑out of a scalable sales, marketing, and customer success organization, maintaining a consistent sales collateral library, and introducing AI/automation enhancements. Responsibilities span CRM governance and training, end‑to‑end dashboard creation and forecasting, operationalising outbound campaigns and ABM account hierarchies, creating enablement materials, running AI/automation proofs‑of‑concept, maintaining stack integrations, and executing high‑impact cross‑functional projects while managing data hygiene and request prioritisation.

• Design, operate, and maintain a CRM toolkit that guides buyer/seller behavior and improves deal quality.
• Deliver cross‑functional commercial and finance reporting with root‑cause insights to boost sales conversion and forecasting accuracy.
• Enable repeatable outbound and ABM plays that generate qualified enterprise opportunities.
• Support the build‑out of a scalable, repeatable sales, marketing, customer success, and delivery organization.
• Maintain the sales collateral library and enablement to ensure consistent, trust‑building messaging.
• Introduce AI/automation and enhance the department’s toolkit.
• Steward and maintain the HubSpot CRM model, pipeline hygiene, governance, and provide hands‑on training for sellers.
• Prepare and maintain end‑to‑end dashboards for finance and commercial metrics, produce forecast packs and executive summaries, and run deep‑dive analyses.
• Operationalise outbound campaigns, maintain ABM account hierarchies, and manage the single source of truth for sales collateral and enablement materials.
• Identify and run AI/automation proofs‑of‑concept, implement automations to improve data quality, and maintain stack integrations and generative AI governance.
• Execute short, high‑impact cross‑functional projects (territory analysis, renewals tracking, commission checks, event support) and manage data hygiene programs.
• Prioritise and manage incoming requests from sales, marketing, and delivery, communicating timelines and measuring impact.

Requirements

The ideal candidate has 2–3 years of experience in Revenue or GTM Operations, Sales Operations, Sales Enablement, or Commercial Analytics at a high‑growth B2B SaaS company, with hands‑on HubSpot CRM experience, strong Excel/Sheets and BI skills, and familiarity with AI tools for sales and marketing enablement. A Bachelor's or Master's degree in Business, Finance, Economics, Data Science, or a related field is preferred, along with a diligent, reliable, and entrepreneurial mindset that emphasizes ownership, quality governance, and a client‑first approach. Experience in real‑estate, institutional capital environments, or fluency in German is a plus, and Swiss or EU citizenship is required at the current company size.

Benefits

Optiml offers a mission‑driven environment where you can make a tangible impact on decarbonising real estate, with ownership of the operational backbone of a fast‑growing startup. You will work closely with an exceptional leadership team, gain exposure across all functions, and benefit from a collaborative, high‑performance culture. Compensation includes a competitive salary, equity options, a CHF 1k learning budget, additional insurance support, and 25 days of paid vacation.

Training + Development

Interview process

Visa Sponsorship

Security clearance