Director of Sales - The Carlisle Naples

Overview

Drive senior living occupancy by generating leads, tours, and sales.

Key Responsibilities

• oneday videos
• crm metrics
• home visits
• csm follow-up
• yardi reports
• tour planning

Tasks

The Director of Sales drives occupancy growth by building meaningful relationships with prospective residents by demonstrating how community living enhances overall well-being. Lead personalized tours, execute strategic follow-ups, conduct home visits, and coordinate events—all in close collaboration with the community team to deliver an exceptional and engaging experience. -Utilize the OneDay platform to send a minimum of five personalized videos weekly to prospects or their families. -Monitor key performance metrics in the CRM, including lead conversion, speed-to-lead, and activity dashboards. -Conduct three home visits weekly and maintain a minimum of 15 daily prospect connections. -Proactively generate and cultivate leads through a minimum of three home visits per week. -Participate in weekly meetings with the Executive Director and Sales department to align priorities and action plans for achieving results. -Execute time-sensitive follow-up using Customer Relationship Manager (CSM) tools, maintaining at least 15 prospect connections daily. -Respond to all inbound inquiries (phone, email, web) within two hours to maximize speed-to-lead. -Customize each tour using the company's Tour Planning in collaboration with department heads during stand-up meetings. Incorporate a personalized "One Extra" that reflects the prospect's interest and showcases our unique value within senior living. -Achieve five monthly move-ins (one per week) or meet net occupancy goals for the assigned community. -Drive occupancy and revenue goals through strategic sales planning, execution, and analysis of Yardi reports. -Send five personalized OneDay videos each week. -Maintain a minimum 50% inquiry-to-visit and 25% visit-to-move-in conversion rate. -Schedule and lead in-person community tours aligned with your weekly move-in goals, ensuring most tours occur on your scheduled workdays.

Requirements

• college coursework
• 5-7 years
• hospitality
• real estate
• healthcare
• senior experience

What You Bring

Note to Applicants: Smoking is prohibited in all indoor areas of Senior Resource Group unless designated smoking areas have been established by a particular office in accordance with applicable state and local law. -Two to four years of college coursework preferred. -Demonstrated success in hospitality, real estate, or healthcare industries, with a preference for experience working with seniors. -Proven work experience with five to seven years of experience in a similar role.

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Benefits

Anticipated Wage Range: $35 - $38 / hour

About Senior Resource Group

-Senior Resource Group is a leading developer and operator of senior living communities across the United States. -Founded with a passion for improving the quality of life for seniors, SRG has created vibrant, sustainable communities. -They specialize in the design, development, and management of independent living, assisted living, and memory care facilities. -SRG’s projects range from luxurious senior living apartments to comprehensive healthcare-focused environments. -The company stands out for its commitment to offering personalized services that enhance daily living for its residents. -Typical projects involve intricate planning and collaboration with architects, engineers, and healthcare professionals. -SRG’s innovative approach includes creating state-of-the-art living spaces that prioritize comfort, wellness, and independence. -The company’s developments are known for their scenic locations, advanced facilities, and community-focused design. -Through its dedication to senior care, SRG has earned a reputation for creating some of the finest senior living spaces in the country.

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