Manager, Customer Value Proposition (Loyalty & Payments)

Description

• Develop and execute partnership strategies to leverage first-party data and loyalty programs for mutual benefit.
• Engage with credit / debit card issuers to drive customer value proposition thru potential co brand cards and other strategic / tactical initiatives.
• Lead the development and management of digital payment partnerships, driving innovation and enhancing the customer experience.
• Collaborate with internal teams and external partners to develop and execute digital payment strategies.
• Foster a culture of innovation, collaboration, and continuous improvement within the team.
• Refine and enhance the customer value proposition of the loyalty program backed by strong business case. Identify opportunities for program improvements and innovations based on customer feedback, competitive benchmarking and engagement data.
• Identify, negotiate, and manage partnerships with key stakeholders, including banks, B2B partners, and payment providers.
• Oversee the financial aspects of the loyalty program, including points value / pricing , program generosity, liability management, cost per member etc.
• Monitor and analyze the financial performance of the loyalty program, identifying areas for improvement and optimization.
• Monitor industry trends and emerging technologies to stay ahead of the competition and drive continuous improvement in digital payment solutions.
• Develop and implement processes and policies to ensure effective coordination and collaboration between loyalty product, payments, and partnerships functions.
• Serve as the primary point of contact for external stakeholders, including card schemes, banks, B2B partners, and payment providers.
• Provide coaching, mentorship, and professional development opportunities for team members.
• Monitor and report program ROI in alignment with various cross functional stakeholders develop regular cadence with stakeholders for determining program ROI
• Manage relationships with payment schemes and acquiring banks to drive commercial benefits for ADD
• Foster strong relationships with external partners, ensuring seamless collaboration and alignment with business objectives.
• Ensure the financial sustainability of the loyalty program by monitoring and finetuning the value proposition
• Work closely with payment schemes, acquiring banks and cross functional ADNOC Distribution stakeholders to define customer payment processes and related enhancements to drive effortless payments
• Establish RACI models to clearly define roles and responsibilities across the organization.
• Direct and define the partnership strategy. Actively source, pitch, and negotiate new strategic partners and contractual agreement, ensuring alignment with the overall business direction
• Build, and lead a high-performing team of loyalty product, payments, and partnerships professionals.
• Drive revenue thru sale of points to external partners (conversion partners, co brand bank partner, tactical points sales etc)
• Ensure alignment and integration of loyalty product, payments, and partnerships functions with overall business objectives.
• Collaborate with internal stakeholders, including executive management teams, CXOs, retail business leads, IT, finance, and operations.
• Develop and maintain strong relationships with key stakeholders, ensuring alignment and effective collaboration.
• Lead the Customer Value Proposition development for Loyalty & Payments function to exceed customer expectations and unlock incremental revenue streams thru partnerships
• Identify and implement cutting-edge digital payment solutions, ensuring seamless integration with existing systems.
• Drive strategic partnerships through integrated partners on the app, enhancing the consumer value proposition and driving revenue streams.

Requirements

• Ability to thrive in a dynamic and fast-paced environment.
• 12 years of extensive experience in a senior leadership role within loyalty programs, payments, and partnerships, preferably in the retail sector.
• Bachelor's degree in Business Administration, Marketing, Finance, or a related field; MBA or equivalent advanced degree preferred.
• Exceptional communication and interpersonal skills.
• Strong strategic thinking, analytical, and problem-solving skills.
• Excellent leadership and team management abilities.
• Proven record of accomplishment of developing and managing successful loyalty programs and strategic partnerships.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance