Great Day Improvements, Llc
Specializes in home improvement solutions, enhancing outdoor living spaces with custom features.
Lead retail marketing & event lead generation, manage teams and budgets for home improvement.
15 days ago
Intermediate (4-7 years), Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Minneapolis, MN
Field
Company Size
800 Employees
Service Specialisms
Windows and Doors
Gutters, Siding, and Roofing
Additions and Enclosures
Bath and Kitchen Remodeling
Sector Specialisms
Residential
Windows and Doors
Home Exteriors
Patio Enclosures
Sunrooms
Screen Rooms
Bathroom Remodeling
Walk-in Tubs & Showers
Role
Description
budget management
team leadership
lead generation
kpi reporting
event marketing
training programs
- Manage budgets to maximize ROI
- Promote a culture of accountability, learning, and high energy
- Hire, train, and lead a team of retail marketers across multiple locations
- Build scalable programs aligned with The Great Day Way excellence, customer-first thinking, and strong team development
- Manage monthly, quarterly, and annual goals
- Report on KPIs including lead volume, ROI, conversion rates, and team performance
- Conduct performance reviews for the Lead Generation/Marketing team
- Develop and execute a workforce plan for retail marketing capacity
- Assist in the execution and oversight of event marketing strategies
- Support corporate marketing efforts as needed
- Engage potential customers and schedule in-home consultations for Sales Representatives
- Develop standards for localized marketing to ensure consistent brand representation
- Support social media content and company culture initiatives
- Oversee execution of in-store marketing, retail events, festivals, home shows, B2B partnerships, and local sponsorships
- Optimize lead generation processes to exceed booked, issued, and conversion goals
- Establish clear KPIs and coaching routines
- Set monthly, quarterly, and annual goals in partnership with the Field Marketing Manager
- Approve payroll entries and updates
- Analyze performance data and identify opportunities for improvement
- Own and manage retail marketing budgets with discipline and creativity
- Develop onboarding and ongoing training programs
- Recruit, train, and inspire a geographically dispersed team
- Create and lead a unified retail marketing vision across brands and divisions
Requirements
retail marketing
travel
2+ years
bachelor’s
driver’s license
leadership
- Strong understanding of retail marketing, in-store promotions, events, partnerships, and community engagement
- Willingness to travel regularly within assigned markets and occasionally to other markets
- 2+ years in retail/field/event marketing, grassroots lead generation, or similar growth-oriented experience
- Ability to set vision, create systems, and lead through influence
- Home improvement, franchise, or direct-to-consumer experience is a plus
- Bachelor’s degree in marketing, communications, business, or equivalent experience
- Valid driver’s license and reliable transportation required
- Excellent communication and coaching abilities
- Proven leadership scaling multi-location teams; national/multi-brand experience preferred
- Ability to stand, walk, and assist with event materials as needed
Benefits
Information not given or found
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
Information not given or found
Security clearance
Information not given or found
Company
Overview
40 Years
Industry Expertise
The company has been a trusted partner in home improvement for decades, demonstrating long-term commitment and experience in the industry.
- Founded with a vision to transform homes and outdoor spaces into personal retreats.
- Offers a wide range of custom solutions from sunrooms to patios and decks.
- A leader in residential home improvement, delivering high-quality craftsmanship.
- Serves homeowners looking to enhance their living spaces with personalized solutions.
- Expertise spans design, construction, and installation of outdoor living structures.
- Has a reputation for exceptional customer service, providing end-to-end project management.
- Known for its commitment to precision, delivering spaces that blend style and functionality.
- Typical projects include custom sunrooms, decks, and patio enclosures.
- Focused on residential upgrades, with a particular emphasis on outdoor spaces.
Culture + Values
- Building strong, lasting relationships with customers, employees, and the community.
- Delivering superior service through quality workmanship, innovation, and integrity.
- Fostering a collaborative work environment where employees are empowered to contribute ideas and efforts.
- Creating a positive work culture where everyone’s contribution is valued.
Environment + Sustainability
By 2030
Net Zero Goal
The company aims to achieve net zero emissions, marking a significant commitment to combating climate change.
- Committed to reducing environmental impact through sustainable practices in daily operations.
- Focus on energy-efficient solutions and sustainable materials in product offerings.
- Minimizes waste through recycling and optimized production processes.
Inclusion & Diversity
- Fosters an inclusive and diverse workplace, focusing on fair opportunities for all employees.
- Strives for gender equity with an ongoing commitment to hiring and promoting women in leadership roles.
- Has implemented a range of initiatives to increase diversity across departments and leadership levels.