Strategize and implement complex retargeting campaigns across multiple channels to engage and convert audiences throughout the customer journey.
Conduct thorough audience segmentation and competitor analysis to inform media strategy and identify new opportunities.
Develop and execute a comprehensive paid media strategy that integrates digital campaigns with traditional and experiential placements.
Collaborate with internal creative, brand, and events teams to ensure ad creative and messaging are compelling and aligned with brand guidelines for all media types.
Plan, launch, and manage programmatic and evergreen campaigns across various platforms, including, but not limited to, search, social, linear TV, Connected TV (CTV), and out-of-home (e.g., mobile billboards, wrapped trucks).
Manage onsite and event-based paid experiences (e.g., fan zones at sporting events) from planning to execution, ensuring alignment with overall media strategy.
Generate regular performance reports, translating campaign data into clear, actionable insights for stakeholders and demonstrating the effectiveness of integrated media efforts.
Continuously A/B test ad creative, messaging, and audience targeting to optimize for performance and improve campaign results.
Requirements
google analytics
google ads
meta ads
linkedin
media planning
bachelor's
Data Analysis & Attribution—Strong aptitude for collecting and interpreting data to measure the impact of multi-channel campaigns and inform strategic decisions.
Communication & Collaboration—Excellent verbal and written communication skills, with the ability to work effectively with cross-functional teams and external partners.
Creative Problem-Solving & Optimization—A proactive and analytical approach to troubleshooting campaign issues and creatively optimizing for better results across diverse media types.
Adaptability—A willingness to stay current with the ever-changing landscape of paid media, including emerging platforms and best practices in both digital and traditional advertising.
Experience with managing budgets and vendors for traditional media placements and event sponsorships.
Measurable Lift in Brand Awareness: Demonstrated growth in unaided and aided brand recall within target markets.
Proven track record of driving results and meeting performance targets across digital and non-digital channels.
Strategic Media Planning—Demonstrated ability to develop and execute a holistic media strategy that leverages both digital and traditional channels.
A minimum of three years of hands-on experience managing a diverse media portfolio.
Familiarity with audience targeting strategies for both digital and traditional media.
Strong understanding of analytics tools such as Google Analytics, and the ability to track and attribute conversions from various sources.
Expertise in platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager, as well as an understanding of traditional media buying (TV, OOH).
Project Management—Experience in overseeing complex, multi-faceted media projects from concept to completion, including experiential and traditional media.
Bachelor's degree in Marketing, Communications, or a related field.
Benefits
Campaign Efficiency: Improvements in Return on Ad Spend (ROAS) and overall Return on Investment (ROI) across all paid media channels.
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
Information not given or found
Security clearance
Information not given or found
Company
Overview
Founded in 1978
Company Established
Trimble's origins as a provider of high-precision positioning solutions for the GPS market.
Offers integrated solutions across construction, agriculture, and transportation.
Cutting-edge technology streamlines workflows and improves efficiency.
Provides both hardware and software solutions, focusing on automation, geospatial data, and real-time analytics.
Notable projects include smart city infrastructure, autonomous vehicles, and precision farming systems.
Played a key role in developing GPS technology and transforming resource management.
Solutions help achieve higher productivity, safety, and sustainability.
Culture + Values
Create a welcoming environment where everyone can be themselves and grow together.
Encourage intentional growth and humility.
Foster innovation through curiosity and problem-solving.
Environment + Sustainability
1.5°C Alignment
Science-Based Targets
Approved SBTi in 2022 to limit global warming to 1.5 degrees Celsius, in line with the Paris Agreement.
50% Reduction
Scope 1 & 2 Emissions
Target to reduce absolute Scope 1 and 2 greenhouse gas emissions by 50% from a 2019 baseline by 2030.
50% Reduction
Scope 3 Emissions
Aim to cut absolute Scope 3 greenhouse gas emissions by 50% from 2019 levels by 2030, covering fuel, energy, and transportation activities.
100% Renewables
Electricity Source
Commitment to sourcing 100% of electricity from renewable sources annually by 2025.
Operate LEED-gold & silver-certified buildings (Westminster, Colorado) and BREEAM-certified offices (Espoo, Finland) featuring solar panels, rainwater harvesting, EV charging, and heat-pump systems.
Inclusion & Diversity
30%
Female Representation
Percentage of employees globally who are female.
35%
Diverse Hiring
Percentage of new hires in the US in 2022 that were BIPOC.
327
Internship Diversity
Number of interns hired globally in 2023, with over half being women or people of color.
$880K
DEI Philanthropy
Invested in diversity, equity, and inclusion-related initiatives since 2021, toward a $1 million goal by 2025.
Female representation increased by 2.5 percentage points since 2019.