Brand Campaign Specialist

Description

• Strategize and implement complex retargeting campaigns across multiple channels to engage and convert audiences throughout the customer journey.
• Conduct thorough audience segmentation and competitor analysis to inform media strategy and identify new opportunities.
• Develop and execute a comprehensive paid media strategy that integrates digital campaigns with traditional and experiential placements.
• Collaborate with internal creative, brand, and events teams to ensure ad creative and messaging are compelling and aligned with brand guidelines for all media types.
• Plan, launch, and manage programmatic and evergreen campaigns across various platforms, including, but not limited to, search, social, linear TV, Connected TV (CTV), and out-of-home (e.g., mobile billboards, wrapped trucks).
• Manage onsite and event-based paid experiences (e.g., fan zones at sporting events) from planning to execution, ensuring alignment with overall media strategy.
• Generate regular performance reports, translating campaign data into clear, actionable insights for stakeholders and demonstrating the effectiveness of integrated media efforts.
• Continuously A/B test ad creative, messaging, and audience targeting to optimize for performance and improve campaign results.

Requirements

• Data Analysis & Attribution—Strong aptitude for collecting and interpreting data to measure the impact of multi-channel campaigns and inform strategic decisions.
• Communication & Collaboration—Excellent verbal and written communication skills, with the ability to work effectively with cross-functional teams and external partners.
• Creative Problem-Solving & Optimization—A proactive and analytical approach to troubleshooting campaign issues and creatively optimizing for better results across diverse media types.
• Adaptability—A willingness to stay current with the ever-changing landscape of paid media, including emerging platforms and best practices in both digital and traditional advertising.
• Experience with managing budgets and vendors for traditional media placements and event sponsorships.
• Measurable Lift in Brand Awareness: Demonstrated growth in unaided and aided brand recall within target markets.
• Proven track record of driving results and meeting performance targets across digital and non-digital channels.
• Strategic Media Planning—Demonstrated ability to develop and execute a holistic media strategy that leverages both digital and traditional channels.
• A minimum of three years of hands-on experience managing a diverse media portfolio.
• Familiarity with audience targeting strategies for both digital and traditional media.
• Strong understanding of analytics tools such as Google Analytics, and the ability to track and attribute conversions from various sources.
• Expertise in platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager, as well as an understanding of traditional media buying (TV, OOH).
• Project Management—Experience in overseeing complex, multi-faceted media projects from concept to completion, including experiential and traditional media.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Campaign Efficiency: Improvements in Return on Ad Spend (ROAS) and overall Return on Investment (ROI) across all paid media channels.

Training + Development

Interview process

Visa Sponsorship

Security clearance