CRM Associate Principal

Description

• Design and execute A/B tests and predictive experiments within our messaging platform to continuously optimize messaging and campaign effectiveness.
• Lead the operational management of our marketing automation platform for the entire growth team, functioning as a subject matter expert with CRM manager-level skills.
• Design, write, and deploy compelling and creative copy for a variety of rider-facing communications, including emails, push notifications, and text message, images, gifs etc.
• Develop and maintain replicable processes and playbooks to improve the efficiency and effectiveness of our marketing communications.
• Develop and implement a comprehensive communication strategy that can be scaled and customized for diverse communities and local markets.
• Collaborate with the broader marketing growth team to ensure a cohesive and impactful rider communication experience.
• Own and operate our marketing messaging/communications platform, with a strong focus on leveraging it to its full potential.
• Build and manage complex, multi-channel marketing campaigns, from initial concept to execution and performance analysis.
• Analyze campaign performance and rider data to deliver actionable insights and recommendations to stakeholders.
• Collaborate with partner orgs to train them on communication building while being a center of excellence within the organization for this function.

Requirements

• A strategic thinker who can develop and execute a holistic communication strategy across multiple markets.
• Comfortable in a macro & micro role, able to both devise high-level strategy and get into the weeds of campaign execution.
• An organized and detail-oriented operator, capable of managing large-scale marketing operations with precision.
• A passionate and creative communicator, with a talent for crafting engaging copy that resonates with diverse audiences.
• Experience with other marketing automation and analytics platforms is a plus.
• Proactive and independent, with the ability to take ownership of projects from start to finish.
• A technical expert with extensive, hands-on experience with marketing tools, including building complex campaigns, analyzing results, and utilizing testing and predictive features.

Benefits

• We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.
• Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
• Salary Range: $85,000 - $115,000 per year.

Training + Development

Interview process

Visa Sponsorship

Security clearance