Growth Marketing Campaign Manager

Description

• Work closely with Director of Brand, Marketing Insights Manager and UX/UI Manager, to develop and implement customer segmentation, personas, and journey maps.
• Develop acquisition and retention campaigns to promote products & services, program enrollment, and other business objectives.
• Manage and direct agency support in building digital marketing plans to drive traffic to company websites and landing pages, including SEO/SEM, email marketing, paid social media, and online advertising.
• Manage campaign calendars, budgets, and timelines to ensure smooth coordination between internal teams and the agency.
• Share campaign results, insights, and recommendations with leadership through dashboards and reporting.
• Facilitate strong cross-functional alignment with Sales and operations teams for maximum campaign impact.
• Establish and track KPIs such as qualified leads, conversion rates, pipeline contribution, CAC, and retention.
• Define campaign strategies and objectives that support sales priorities and business goals.
• Responsible for digital marketing and paid media budget.
• Partner closely with the Customer Program Manager to build and maintain promotions in Lansing’s ERP.
• Drive a test-and-learn approach, encouraging experimentation with channels, messaging, and formats to identify scalable growth opportunities.
• Partner with the agency to analyze performance data, uncover insights, and recommend optimizations.
• Collaborate with marketing Insights (internal & agency) to establish, measure and report on the performance of all omnichannel marketing campaigns (ROI and KPIs). Assess and optimize where needed.
• Provide clear direction, briefs, and feedback to Lansing’s agency partner, ensuring campaigns are executed on time, on brand, and on budget.
• Identify opportunities to acquire new customers and drive customer retention.
• Serve as the central point of accountability for campaign planning, execution, and performance.

Requirements

• Bachelors or Masters Degree in Marketing or related fields.
• 5+ years of B2B marketing experience, preferably in building products, distribution, or related industries.
• Proficiency with marketing performance measurement and reporting (Google Analytics, HubSpot, Salesforce, or similar).
• Strong ability to brief, guide, and evaluate agency work to ensure strategic and brand alignment.
• Strong communicator, collaborator, and project manager, skilled at aligning multiple stakeholders.
• Data-driven mindset with a track record of optimizing campaigns for growth.
• Strong critical thinking and problem-solving skills.
• Proven experience leading integrated campaigns and managing external agencies.
• Skill in Microsoft Office applications.

Benefits

• Investment in your future: Competitive 401k, Employer Match of 50% up to 15% of salary
• Coverage to support your overall well-being: Medical, Dental, Vision, HSA with company contributions, Health Advocate and EAP
• Company Paid Parental Leave
• Growth/Development: Tuition Reimbursement & Training Programs
• Culture: Great Place to Work Certified every year since 2019
• Volunteer Time
• Health and Wellness program
• Work/Life Balance: Paid Vacation & Sick Days
• Paid Holidays
• Company Paid Life Insurance
• Short Term & Long-Term Disability

Training + Development

Interview process

Visa Sponsorship

Security clearance