Work closely with Director of Brand, Marketing Insights Manager and UX/UI Manager, to develop and implement customer segmentation, personas, and journey maps.
Develop acquisition and retention campaigns to promote products & services, program enrollment, and other business objectives.
Manage and direct agency support in building digital marketing plans to drive traffic to company websites and landing pages, including SEO/SEM, email marketing, paid social media, and online advertising.
Manage campaign calendars, budgets, and timelines to ensure smooth coordination between internal teams and the agency.
Share campaign results, insights, and recommendations with leadership through dashboards and reporting.
Facilitate strong cross-functional alignment with Sales and operations teams for maximum campaign impact.
Establish and track KPIs such as qualified leads, conversion rates, pipeline contribution, CAC, and retention.
Define campaign strategies and objectives that support sales priorities and business goals.
Responsible for digital marketing and paid media budget.
Partner closely with the Customer Program Manager to build and maintain promotions in Lansing’s ERP.
Drive a test-and-learn approach, encouraging experimentation with channels, messaging, and formats to identify scalable growth opportunities.
Partner with the agency to analyze performance data, uncover insights, and recommend optimizations.
Collaborate with marketing Insights (internal & agency) to establish, measure and report on the performance of all omnichannel marketing campaigns (ROI and KPIs). Assess and optimize where needed.
Provide clear direction, briefs, and feedback to Lansing’s agency partner, ensuring campaigns are executed on time, on brand, and on budget.
Identify opportunities to acquire new customers and drive customer retention.
Serve as the central point of accountability for campaign planning, execution, and performance.
Requirements
marketing degree
b2b marketing
google analytics
hubspot
project management
problem solving
Bachelors or Masters Degree in Marketing or related fields.
5+ years of B2B marketing experience, preferably in building products, distribution, or related industries.
Proficiency with marketing performance measurement and reporting (Google Analytics, HubSpot, Salesforce, or similar).
Strong ability to brief, guide, and evaluate agency work to ensure strategic and brand alignment.
Strong communicator, collaborator, and project manager, skilled at aligning multiple stakeholders.
Data-driven mindset with a track record of optimizing campaigns for growth.
Strong critical thinking and problem-solving skills.
Proven experience leading integrated campaigns and managing external agencies.
Skill in Microsoft Office applications.
Benefits
Investment in your future: Competitive 401k, Employer Match of 50% up to 15% of salary
Coverage to support your overall well-being: Medical, Dental, Vision, HSA with company contributions, Health Advocate and EAP
Company Paid Parental Leave
Growth/Development: Tuition Reimbursement & Training Programs
Culture: Great Place to Work Certified every year since 2019
Volunteer Time
Health and Wellness program
Work/Life Balance: Paid Vacation & Sick Days
Paid Holidays
Company Paid Life Insurance
Short Term & Long-Term Disability
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
Information not given or found
Security clearance
Information not given or found
Company
Overview
Founded in 1955
Year Established
The company was established in 1955, marking the beginning of its journey as a regional distributor of exterior building products.
116 locations
National Presence
The company has expanded its operations to include 116 locations across the country, making it a leading national provider of exterior building products.
Series 90
Flagship Line
The company's flagship line of premium vinyl windows, the Series 90, represents its commitment to innovation and quality in new-construction and replacement projects.
Lifetime warranty
Product Assurance
The company offers a lifetime warranty on its products, ensuring durability and performance for years to come.
Specializes in premium vinyl new‑construction and replacement windows, including the flagship Series 90 line.
Typically partners with contractors on residential and commercial renovations and new‑build projects nationwide.
Known for innovative design, energy‑efficient glass options.
Operates across diverse climates, offering solutions that blend durability, performance, and elegant styling.
Culture + Values
77% Employee Satisfaction
Employee Happiness Score
A significant majority of employees find this workplace to be an exceptional place to work. This metric reflects high overall job satisfaction among team members.
91% Welcome Experience
Onboarding Feedback
New hires feel immediately valued and supported upon joining, indicating a strong onboarding process that fosters a sense of belonging.
89% Work-Life Balance
Time Off Flexibility
Employees feel empowered to manage their time effectively, reflecting a culture that supports well-being and personal priorities.
85% Resource Provision
Job Support
Team members are equipped with the necessary tools and resources to perform their roles effectively, ensuring they can do their best work.
Respect
Service
Excellence
Environment + Sustainability
Committed to sustainable building practices and eco-friendly building products in its exterior materials portfolio.
Provides ENERGY STAR certified product options to reduce carbon footprint and improve building efficiency.
Offers energy-efficient windows and patio doors with Low-E glass and Argon gas, compliant with ENERGY STAR across all U.S. climate zones.
No publicly stated net-zero target date available.