Ali & Sons Holding Llc
Diversified Abu Dhabi-based conglomerate operating across contracting, automotive, oil & gas, marine, retail and manufacturing.
Lead EV brand marketing, agency management, digital & event campaigns in UAE
23 days ago
Experienced (8-12 years), Expert & Leadership (13+ years)
Full Time
Dubai, United Arab Emirates
Office Full-Time
Company Size
1,726 Employees
Service Specialisms
Oil & Gas
Construction & Infrastructure
Marine Services
Property Management
Automotive
Hospitality
Real Estate
Interiors
Sector Specialisms
Automotive
Oil & Gas
Contracting
Commercial
Marine
Property Management
Manufacturing
Information Technology
Role
Description
agency management
campaign management
digital marketing
influencer strategy
budget reporting
brand activation
- Lead and manage all external agencies, including creative, digital, influencer, events, and production partners
- Lead high-impact campaigns, launches, and brand experiences
- Lead brand events, product launches, test-drive activations, and experiential marketing initiatives
- Oversee digital marketing activities, including paid media, social platforms, SEO/SEM, and performance analytics
- Plan and execute influencer strategies and content collaborations aligned with local market trends
- Develop and execute integrated 360° marketing campaigns to drive brand awareness, lead generation, and engagement
- Play a key role in building and growing our brand presence in the UAE
- Act as a brand guardian, ensuring consistent messaging across all channels
- Manage marketing budgets, track performance, and provide regular reporting on campaign effectiveness
- Collaborate closely with Sales and Aftersales teams to align campaigns with customer acquisition and retention goals
Requirements
automotive
ev
digital
project management
english
bachelors
We are looking for an experienced Marketing Manager with a strong automotive dealership background to lead and execute high-impact, performance-driven marketing initiatives, including building brand awareness for relatively new automotive brands in the UAE market.
This role plays a critical part in shaping and delivering the brand’s marketing strategy across the UAE automotive retail network. The ideal candidate is a strategic yet hands-on marketer with proven experience in dealership marketing and brand-building, capable of managing agencies, digital campaigns, influencer activations, and brand events while ensuring consistency, impact, and measurable ROI across all marketing touchpoints.
- Proven experience leading a small team of marketing professionals, with 8–10 years of relevant marketing experience. Mandatory experience within automotive dealerships; exposure to electric vehicle (EV) marketing is an added advantage.
- Excellent communication, project management, and stakeholder management skills
- Fluency in English is mandatory; Arabic is an advantage
- Strong understanding of digital and performance marketing
- Strategic mindset with strong execution capabilities
- Bachelor’s degree in Marketing, Business, or a related field
- Proven experience managing multiple external agencies
Benefits
Information not given or found
Training + Development
Information not given or found
Interview process
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Visa Sponsorship
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Security clearance
Information not given or found
Company
Overview
Founded in 1979
Year of Establishment
The company was established in Abu Dhabi, marking the beginning of its journey as an oil & gas service provider.
32.6% Stake
Strategic Investment
The company holds a significant 32.6% stake in Hily Holding, reflecting its strategic business partnerships.
Top 50 Arab Businesses
Business Ranking
Recognized as one of the top 50 family businesses in the Arab world, showcasing its financial strength and influence.
2017 Design Award
Architectural Achievement
The J-One Tower design earned the Best Design Award in 2017, highlighting its innovative and iconic architecture.
- The firm launched as an oil & gas service provider before expanding into automotive with brands like Porsche, Audi, VW and MG.
- Its contracting arm has spent nearly four decades shaping the UAE skyline—building villas, hotels, malls, power and water projects.
- The group blends global prestige and local innovation with both international franchises and home‑grown brands such as Amwaj Jewellery and Eurostar Rent‑A‑Car.
- It now spans six industries, including energy, industrial, construction, marine, automotive, and property.
- Projects often integrate sectors, from marine engineering to petrochemical works, enabling end‑to‑end industrial and infrastructure delivery.
- Recent moves include acquiring the MG Motor franchise and a facility‑management/EPC firm to offer full‑cycle services under one group roof.
Culture + Values
- Leadership focuses on people first.
- Strong business knowledge is encouraged and nurtured, backed by decades of experience.
- Strategic thinking is essential for success.
- Communication within teams, between teams, and with customers is a priority.
- Change is embraced and managed with skill and foresight.
- Decisions are guided by emotional intelligence.
- Respect for work, peers, and responsibilities is emphasized.
- Excellence is expected in all professional efforts.
- Accountability for work and its impact is required.
- Collaboration with colleagues is important.
- Honesty is maintained in roles, company matters, and duties.
Environment + Sustainability
5,360 kg
Recyclable Paper Collected
The company has successfully collected a significant amount of recyclable paper materials, contributing to waste reduction efforts.
280 kg
E-waste Recycling
A substantial quantity of electronic waste was collected and recycled, supporting环保 initiatives.
2050
Net Zero Target
The company is fully aligned with the UAE's ambitious goal to achieve net zero emissions by 2050.
2025
Sustainable Growth Initiative
Participated in the Make it in the Emirates 2025 campaign to drive sustainable industrial growth across the UAE.
- Awarded ADNOC Onshore Best Sustainability Initiative Award
- Received ISO 14001:2015 certification for environmental sustainability
- Operates under QHSE standards integrating environmental sustainability
- Includes protecting the environment in their 'Life Saving Rules'
- Awarded Certificate of Participation from Emirates Environmental Group in Clean UAE Campaign
- Supports Earth Hour and World Water Day initiatives publicly
Inclusion & Diversity
- Fosters inclusion and support for all, celebrating autism acceptance
- Implements Emiratisation via "Al Massar" program to develop Emirati nationals' careers