Director, Marketing

Description

• Evaluate, develop, and implement strategic marketing plans tailored to new customer acquisition opportunities, incorporating local promotion and partnerships activations to amplify community visibility and engagement. Ensure alignment with our brand, resonate with our target audience, and continuous improvement in both processes and technologies within our marketing playbook.
• Maintain a profound understanding of prospect and resident behaviors, market insights, and operational dynamics to drive informed decision-making and support ongoing business growth.
• Lead and contribute to special strategic projects and programs.
• Activate localized insights by partnering with cross-functional teams to surface and activate localized insights. Champion smarter execution through geo-targeted campaigns, signage strategies, and field marketing aligned to each community’s Unique Leasing Proposition, which serves as the foundation for visibility, relevance and communication strategy.
• Optimize dedicated community landing pages, the primary destination for performance marketing traffic, to maximize conversions and reflect each community’s unique value proposition.
• Maintain a comprehensive understanding of operational drivers within property management and utilize it to inform day-to-day business insights and recommended actions that drive resident acquisition efforts. Serve as the primary resident acquisition liaison to operations and Investment Management Group teams.
• Manage, develop and mentor Marketing associate, providing coaching, guidance and professional development opportunities to foster a high-performing team culture.
• Leverage deep marketing and digital expertise, including promotion development, go-to-market planning, and crafting unique leasing propositions, to inform all prospect communications and campaigns across digital and offline channels.
• Monitor and analyze performance marketing and lead funnel to uncover strategic insights that inform resident acquisition efforts. Key partner in paid media, SEO, SEM and marketing automation to align community level strategies with broader acquisition goals.

Requirements

• Strong command of performance marketing metrics and lead funnel dynamics, with the ability to interpret data and translate insights into actionable strategies that drive resident acquisition.
• Exceptional communication and storytelling skills, with the ability to influence cross-functional stakeholders and ensure consistent messaging across all resident touchpoints.
• Track record of delivering results in a fast-faced environment.
• Leadership experience including team development.
• Strategic thinker with strong project management skills, attention to detail and ability to manage multiple projects at once.
• Strategic marketer with deep expertise in developing and executing integrated campaigns across digital and offline channels, grounded in data and aligned to business objectives.
• Proven ability to synthesize localized market intelligence into scalable marketing strategies that enhance visibility, relevance, and conversion.
• Expertise in leading integrated, multi-channel consumer marketing initiative.
• Skilled in crafting and operationalizing Unique Leasing Propositions (ULPs) that inform geo-targeted campaigns, signage, and community-level messaging.
• Significant experience in collaboration with internal teams, ability to influence without authority.
• Experienced leader with a track record of mentoring talent, fostering collaboration, and building high-performing teams.
• Experience managing CMS platforms and optimizing landing page content and features to reflect community level strategy and drive engagement.
• Adept at navigating complex organizational structures and driving alignment across marketing, operations, and investment teams.
• Bachelor's degree in marketing or related field with a proven track record of 10+ years in digital marketing, strategy and/or customer acquisition.

Benefits

• Generous paid time off plans include vacation accrual, sick time, standard holidays and floating holidays
• 401(k) with company matching contributions
• Team events and gatherings (Pre- and Post-Covid)
• Annual bonus program
• Team events and gatherings
• Competitive pay and an annual bonus program for all associates
• Health, dental, vision, and life insurance
• Generous paid time off plans including vacation accrual, sick time, volunteer time, and standard and floating holidays
• 401k with matching company contributions
• Awesome work environment with casual dress
• Long-term and short-term disability insurance

Training + Development

Interview process

Visa Sponsorship

Security clearance