Social Media & Digital Communications Coordinator

Description

• Build, test, and schedule campaigns while monitoring engagement metrics.
• Analyse social media performance to test and continuously and effectively improve campaigns.
• Training and coaching of staff on social media platforms.
• Secure necessary contracts including client release forms and photographer contracts.
• Edit and design content that makes an impact, from high-quality graphics to engaging short-form videos.
• Contact vendors and other partners to offer finished photography for license.
• Stay ahead of trends and translate them into campaigns that resonate.
• Maintain a working knowledge and database of our roster of freelance photographers.
• Facilitate ongoing clear communication between the photography team, the design team, and the client.
• Maintaining resources & information systems.
• Issue invoices, usage rights, and other documentation, and work with accounting staff to receive and process payments.
• Collaborate with MarComms and design teams to prepare and submit award content.
• Email marketing including newsletters and email campaigns.
• Work flexibly and attend key events & conferences to capture content in real time.
• Work with multiple teams and stakeholders to create, copy-edit, and post social media content for Gensler’s official channels on Instagram, X, Facebook and LinkedIn.
• Working closely with marketing team members to complete special projects, elevate the quality of our efforts, and plan events.
• Stay up to date with trends, tools, and best practices.
• Work with the photographer and design directors to facilitate the staging of each shot, including placement of models and props.
• Work with the Regional Marketing & Communications Director, local marketing and PR teams, and Design Directors to identify projects ready for photography.
• Attend photoshoots, as needed.
• Co-ordinate and curate creative asset creation for social media channels utilising available content and in collaboration within house teams in dynamic and exciting ways to build followers, enhance visibility, and drive engagement.
• Develop strategies and plan posting calendars tailored to each social channel’s audience using scheduling tools to effectively grow the brand's social media presence.

Requirements

• Bachelor’s degree in Communications or a related field, or equivalent work experience.
• Excellent communication and copywriting skills to produce amazing content across all social platforms.
• Demonstratable photography and videographer experience a plus.
• Ability to be adaptable and flexible in fast-paced work environment.
• Excellent interpersonal and communication skills to collaborate within and across teams at all levels
• Adobe Photoshop and Adobe Premiere or similar editing suite proficiency preferred.
• At least 2-4 years of social media/ communications experience. Interest in architecture and design.
• Understanding and learning Gensler’s portfolio of work, practice areas, and Firmwide capabilities.
• Optimise leadership’s social media channels (LinkedIn, Instagram, etc.).
• Strong time management and coordination skills. Ability to organise and prioritise tasks efficiently.
• Excellent knowledge of social media for business: Instagram, X, LinkedIn and Facebook.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance