Description
campaign management
data analysis
salesforce crm
go-to-market
creative briefing
channel optimization
We are seeking a high-performing Project Marketing Manager to lead the marketing strategy and execution for new development projects across our growing portfolio. This is a commercially significant role, your work will directly influence sales volume, price realisation, brand equity and project success.
Lead end-to-end project marketing
Deliver integrated campaigns
- Collaborate with Development and Sales leaders to align marketing and project objectives
- Shape go-to-market strategy, including pricing considerations, messaging and local area activation
- Oversee media, digital, CRM, creative and content execution to drive funnel performance
- Analyse campaign results and convert insights into actionable improvements
- Define positioning, key value propositions and differentiators for each project
- Develop full-cycle marketing plans for new development projects, grounded in catchment, competitor and customer insight
- Use data and KPIs to refine, optimise and continually improve campaign performance
- Can manage creative, media and research partners to deliver high-quality work
- Brief and manage creative and media agencies, ensuring high-quality output and strong ROI
- Track performance against key metrics including brand, funnel, reservations and settlements
- Maintain marketing data quality and compliance within Salesforce
- Contribute to Levande’s broader brand and customer initiatives, including local area marketing and customer-of-the-future programs
- Lead paid, owned and earned channel activity, with accountability for campaign investment and effectiveness
- Influence decisions across product, pricing, customer experience and launch planning
Requirements
marketing degree
5+ years
salesforce
marketing cloud
integrated campaigns
stakeholder engagement
You are someone who brings strong commercial judgement, excellent planning discipline, and the ability to translate market insight into powerful campaigns. You know how to partner with Development and Sales teams, influence decisions, and deliver outcomes that matter.
Drive insight-led optimisation
If you are an experienced project marketer who thrives in a fast-paced, insight-driven environment and enjoys shaping the full go-to-market journey, this is the role for you.
If you are a strategic, commercially minded marketer who enjoys shaping projects from insight to execution and delivering results that matter, we’d love to hear from you.
- Know how to build and execute integrated campaigns that drive genuine commercial uplift
- 5+ years of end-to-end marketing experience, ideally in: Retirement living or over-55s communities; Residential property development; Project marketing agencies; or Masterplanned communities or other high-involvement consumer categories
- A proactive, accountable working style with strong execution discipline
- Degree in Marketing or equivalent experience
- Bring a proactive, outcome-focused mindset with strong stakeholder engagement capability
- Experience developing marketing campaigns for new developments or local area marketing
- Familiarity with Salesforce and/or Salesforce Marketing Cloud
- Can diagnose local markets, competitors and customer segments with confidence
- Proven success delivering integrated campaigns that drive measurable commercial results
- Experience managing creative and media agencies to deliver sophisticated campaign programs
- Strong planning and analytical skills, with the ability to turn insight into strategy
- Demonstrated commercial acumen and experience managing marketing investment
- Are comfortable owning the marketing strategy for multiple development projects
- Excellent communication and senior stakeholder engagement capability
Benefits
At Levande, we’re redefining retirement living by creating vibrant, connected communities where people can thrive. As one of Australia’s leading retirement living providers, we combine deep customer insight with high-quality design and service to help Australians live well, every day.
- Flexible and hybrid working arrangements
- A supportive, collaborative and high-performing team
- The opportunity to shape the marketing of innovative development projects nationally
Training + Development
Information not given or found
