Performance Specialist-Digital marketing manager

Description

Lead Nurturing & Funnel Building

• Highlight product features, USPs, and customer benefits to drive trust and adoption.
• Launch and manage digital ad campaigns (Facebook, Instagram, Google).
• Continuously test creatives, audience segments, messaging, and timing to maximize ROI.
• Create simple, sales-driven messaging that emphasizes product benefits.
• Craft campaigns focused on solar products and solutions.
• Optimize campaigns proactively to achieve cost-effective customer acquisition.
• Track and report performance metrics (CPL, conversion %, ROI, etc.).
• Monitor lead-to-site-visit conversions with sales teams.
• Think in funnels (ad → lead → visit → install).
• Build WhatsApp automation flows (Interakt, WATI, etc.) for instant lead engagement.
• Work with an ownership mindset — tracking, fixing, and relaunching without follow-ups.
• Integrate and track leads via CRM systems (Zoho, LeadSquared, HubSpot).

Requirements

• Can write compelling ad copy in Hindi and English.
• Have 4–8 years of hands-on campaign management experience (paid ads, not just posts).
• Understand product positioning and can communicate customer value clearly.
• Write sharp, bilingual (Hindi + English) ad copy tailored for target markets.
• Prior experience in solar, EV, real estate, or home services marketing.
• Have experience with WhatsApp automation tools and CRM platforms.
• Experience running Tier 2/3 city campaigns with proven CPL efficiency.
• Experience managing junior marketers or freelancers.
• Hands-on creative skills (Canva, reels, basic video editing).

Benefits

Salary Budget: ₹5 – 7 LPA

Bonus Points If You Have

📅 Working Days: 6 days a week

Training + Development

Interview process

Visa Sponsorship

Security clearance