Director, Marketing Performance & Operations

Description

• Prioritize campaigns and media spend in key “market ready” geographies based on stocking locations, product availability, trained installers and applicable marketing program integration.
• Lead strategic alignment and cross-functional activation with Brand, Product, Sales, CX, Finance, and IT to generate demand across all priority segments, channels and end-user groups to deliver Value at Stake (VAS) targets.
• Define strategic targets and prime prospects within each segment to fuel growth and market penetration, partnering closely with Commercial leadership team and key stakeholder teams.
• Establish and own the end-to-end lead management process and streamline each end-customer’s path to purchase, leveraging data insights and personalization capabilities
• Establish and scale marketing operations delivery in a way that services all segments, maximizes productivity and optimizes investments, including:
• Develop and maintain a proforma-based investment model across the market to assess market potential, inform marketing mix modeling (MMM) and deliver marketing-attributed volume, revenue, and ROI targets.
• Digitally scale co-op marketing programs to minimize overhead and maximize collective market impact
• Assess and refine all marketing programs to deliver intended value, behaviors and ROI. Scope spans loyalty rewards, training certifications, retail, and channel
• Apply differentiated investment strategies by market – coordinating national, regional, local, and scaled co-op programs – to fully integrate communications planning and execution.
• Activate persona-based journey maps and nurture campaigns tailored to segments, key audiences, geographies, product mix, code compliance requirements.
• Lead the establishment of a robust digital experience & PMO practice inclusive of journey mapping, UI/UX, business analysis, data strategy, agile ceremonies, resource allocation, project charters, AI engineering and workflow automation.

Requirements

• Experience across B2C, B2B, B2B2C, and DTC ecommerce models
• Bachelor’s degree required. MBA strongly preferred.
• 15+ years of progressive experience in brand management, digital marketing, marketing operations and product marketing
• Certified in Six Sigma and/or PMI methodologies
• Strong track record of building and leading high-performing teams
• Ecommerce enablement and optimization (Amazon, retail.coms, etc.)
• Experience in building products is highly desirable
• Demonstrated success in digital transformation leadership
• Up to 50% travel required to meetings, trade shows, customer visits, seminars and manufacturing facilities
• Executive presence with excellent communication, collaboration and team building skills
• Ability to influence cross-functional stakeholders and lead through change
• Advanced financial acumen in demand generation environments

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance