Oversee marketing budgets and performance measurement.
This is a rare opportunity to shape the marketing direction of a major new living brand, leading high-profile campaigns and driving market-leading launches.
Lead multi-channel marketing campaigns across digital, social, print, and events.
Drive the successful launch of new units and developments, ensuring campaigns are insight-driven and ROI-focused.
Own brand positioning and ensure consistency across all marketing touchpoints.
The Head of Marketing will define and execute the business's brand and marketing strategy, driving customer engagement, market presence, and successful property launches. The ideal candidate will combine strategic thinking with hands-on leadership, ensuring campaigns deliver measurable impact and strong ROI.
Collaborate with mobilisation and lettings teams to prepare developments for market, including all marketing collateral and launch assets.
Over their six-year growth plan, the Head of Marketing will shape and scale a high-performing marketing function of up to 20 specialists. This role will also work closely with the wider Group's marketing division to ensure consistent narrative and brand alignment across all business areas.
Collaborate with the Group marketing division to ensure a unified, cohesive brand narrative.
Recruit, lead, and mentor a high-performing marketing team.
Set clear objectives, manage development plans, and conduct regular performance reviews.
Build a deep understanding of customer demographics to inform targeted campaigns.
Ensure all marketing activity is executed on time, to brief, and to a high standard.
Develop and deliver a comprehensive B2C marketing strategy aligned to business goals.
Monitor campaign effectiveness and prioritise initiatives based on performance data.
Present marketing performance, insights, and recommendations to key stakeholders.
Work closely with senior leadership to support strategic growth initiatives.
Exceptional communication and stakeholder management skills.
Proven track record of building and developing high-performing marketing teams.
5+ years' experience in senior marketing leadership within the property sector.
Experience in brand development, content strategy, and multi-channel campaign delivery.
A high-growth residential living brand is seeking a visionary Head of Marketing to lead its B2C marketing strategy and play a pivotal role in launching new developments across the UK. This is a senior leadership appointment, reporting directly to the Managing Director, and operating at a level equivalent to Director positions in comparable organisations.
Expertise in digital marketing, analytics, and performance measurement.
Strong strategic mindset with creative problem-solving ability.
Head of MarketingManchester(Hybrid)Salary: £75,000-£90,000 per annumSenior Leadership Role